谷歌收录优化：揭秘高性价比SEO推广与商标注册的真相
图片来源：图虫创意
近年来，美国商标频频出现问题，一些商标代理的不合规操作导致商标失效，最终损失的是卖家。同时，亚马逊“品牌问题”持续困扰大部分卖家，品牌滥用备案失败和品牌被移除的情况屡见不鲜，无论新老品牌都难以幸免。卖家们纷纷感叹：“太难了”！
In recent years, US trademarks have frequently encountered issues. Non-compliant operations by some trademark agents have led to trademark invalidation, ultimately causing losses for sellers. Meanwhile, Amazon's "brand issues" continue to plague most sellers, with frequent cases of brand abuse registration failures and brand removals affecting both new and established brands alike. Sellers everywhere are lamenting: "It's too difficult"!
01 品牌滥用频发的原因
01 Reasons for Frequent Brand Abuse
导致品牌滥用的原因有很多。新注册的店铺由于权重较低，在备案时尤其容易出现品牌/账户滥用问题。亚马逊品牌滥用问题自2021年以来普遍存在，各种原因导致的品牌/账户滥用使备案无法进行。同时，亚马逊为应对平台滥诉问题，不断调整品牌备案政策。
There are many reasons leading to brand abuse. Newly registered stores, due to their lower weight, are particularly prone to brand/account abuse issues during registration. Amazon's brand abuse problem has been widespread since 2021, with various causes preventing successful registration. Meanwhile, Amazon continues to adjust its brand registration policies to address platform abuse issues.
商标失效不仅意味着注册费用的损失，对亚马逊店铺卖家来说，更意味着经营心血和品牌价值的损失。因此，在申请商标注册时务必确保合规，以获得正常、可用的商标。
Trademark invalidation not only means the loss of registration fees but, for Amazon store sellers, also represents the loss of business efforts and brand value. Therefore, it is essential to ensure compliance when applying for trademark registration to obtain a normal, usable trademark.
02 合规进行品牌注册
02 Compliant Brand Registration
从当前品牌滥用风波来看，亚马逊政策收紧已成必然趋势。卖家必须规范使用品牌，以降低店铺风险。在美国注册商标能为个人和企业带来诸多好处，包括保护品牌身份、防止他人使用类似商标，以及创造商标商业使用的专有权。
From the current brand abuse situation, it is clear that Amazon's policy tightening is an inevitable trend. Sellers must standardize their brand usage to reduce store risks. Registering trademarks in the US brings many benefits to individuals and businesses, including protecting brand identity, preventing others from using similar trademarks, and creating exclusive rights for commercial use of the trademark.
近年来，美国商标局对商标注册合规性和材料真实性的要求愈加严格，不仅从严审核新申请商标，还可能对已注册成功的商标进行调查。一旦商标出现问题，店铺和品牌都会被亚马逊标记，且申诉可能性极低。
In recent years, the US Trademark Office has become increasingly strict about trademark registration compliance and material authenticity, not only rigorously reviewing new applications but also potentially investigating already registered trademarks. Once a trademark encounters issues, both the store and brand will be flagged by Amazon, with very little chance of appeal.
03 商标注册应对策略与谷歌收录优化
03 Trademark Registration Strategies and Google Indexing Optimization
面对频繁的美标爆雷和行业竞争，维信金科推出全资子公司——跨规盈，这是一个数字化、智能化的跨境知识产权合规SaaS平台。跨规盈以全新价格、专业服务掀起知识产权领域竞争风暴。
Facing frequent US trademark issues and industry competition, Weixin Jinke has launched its wholly-owned subsidiary - Kuaguiying, a digital, intelligent cross-border intellectual property compliance SaaS platform. Kuaguiying is initiating a competitive storm in the intellectual property field with new pricing and professional services.
依托上市母公司，跨规盈拥有天然的商标代理优势。平台合作的独家美标代理筛选标准极高，全部启用黑名单以外的美国本土律师，下回执率高达99%以上。跨规盈对商标律师进行金融级尽职调查，评估其业务专业性、真实性、独立性和延续性。
Relying on its listed parent company, Kuaguiying has inherent advantages in trademark agency. The platform's exclusive US trademark agents are selected through extremely high standards, all employing US local lawyers not on blacklists, with a receipt rate exceeding 99%. Kuaguiying conducts financial-level due diligence on trademark lawyers, assessing their business professionalism, authenticity, independence, and continuity.
为助力跨境卖家降本增效，跨规盈近期推出“双十一限时福利”：美国商标注册仅需1999元，英国商标注册仅需1399元。活动时间：2023年10月25日-11月30日。
To help cross-border sellers reduce costs and improve efficiency, Kuaguiying recently launched its "Double Eleven Limited Time Benefits": US trademark registration for only 1999 RMB, UK trademark registration for only 1399 RMB. Event period: October 25 - November 30, 2023.
在进行商标注册的同时，谷歌收录优化也是提升品牌曝光和网站流量的关键。通过专业的谷歌收录优化策略，可以有效提升网站在搜索引擎中的排名，实现快速有效的SEO推广效果。
While conducting trademark registration, Google indexing optimization is also crucial for enhancing brand exposure and website traffic. Through professional Google indexing optimization strategies, you can effectively improve your website's search engine rankings and achieve fast, effective SEO promotion results.
商标在精不在多，立即参与活动！
Quality over quantity in trademarks, participate now!
