最专业的谷歌竞价推广指南：从零搭建高效搜索广告
核心广告渠道选择 | Core Advertising Channel Selection
当涉及谷歌竞价广告时，搜索广告系列是机械类产品获取询盘的主要渠道。展示广告、视频广告等可作为辅助渠道，但预算有限时应优先专注搜索广告。
For Google Ads, search campaigns are the primary channel for machinery products to generate leads. Display and video ads serve as supplementary channels, but search ads should be prioritized with limited budgets.
广告结构解析 | Campaign Structure Analysis
Google Ads搜索广告由广告系列和广告组构成。广告系列设置重点包括：地理位置、语言、预算和出价策略；广告组则需关注关键词选择和广告语制作。
Google Ads search campaigns consist of campaigns and ad groups. Key campaign settings include: location, language, budget and bidding strategy; ad groups focus on keyword selection and ad copy creation.
高效搭建工具 | Efficient Setup Tools
建议使用Excel表单规划广告结构，包含6大要素：广告系列名称、广告组名称、关键词、落地页URL、广告标题和描述内容。系统化准备可提升搭建效率300%。
Use Excel templates to plan campaign structure with 6 key elements: campaign name, ad group name, keywords, landing page URL, ad headlines and descriptions. Systematic preparation can improve setup efficiency by 300%.
五步创建广告系列 | 5-Step Campaign Creation
- 新建广告系列 | Create new campaign
- 选择广告类型和目标 | Select ad type and objective
- 选择搜索网络（取消展示网络） | Select search network (disable display network)
- 设置投放国家和语言 | Set target countries and languages
- 设置预算（建议30-50元起）和人工出价 | Set budget (recommend 30-50 RMB initially) and manual CPC
广告组创建要点 | Ad Group Creation Essentials
- 设置广告组名称和默认出价 | Set ad group name and default bid
- 添加10-15个精准关键词 | Add 10-15 precise keywords
- 制作3-5组广告语（包含标题、描述和URL） | Create 3-5 ad copies (including headlines, descriptions and URL)
邯郸谷歌推广顾问提示 | Handan Google Consultant Tips
新手建议：初始预算设为30-50元，选择"每次点击费用人工出价"，避免使用智能出价（初期数据不足会导致CPC过高）。附加信息可后期逐步添加。
For beginners: Set initial budget at 30-50 RMB, choose manual CPC bidding, avoid smart bidding (insufficient data may cause higher CPC). Ad extensions can be added later.
20字极简教程 | 20-Word Quick Guide
选搜索→设地区→定预算→加关键词→写广告
Select search→Set location→Fix budget→Add keywords→Write ads
