免费关键词挖掘工具推荐与TikTok跨境小店入驻全攻略
一、优先选择的免费关键词挖掘工具
1. Recommended Free Keyword Research Tools
对于SEO优化和谷歌竞价推广,关键词研究是至关重要的第一步。以下是几个高效的免费工具:
For SEO optimization and Google Ads campaigns, keyword research is the crucial first step. Here are some effective free tools:
• Google Keyword Planner - 谷歌官方工具,提供搜索量和竞争度数据
• Google Keyword Planner - Official Google tool providing search volume and competition data
• Ubersuggest - 提供关键词建议、搜索量和SEO难度评分
• Ubersuggest - Provides keyword suggestions, search volume and SEO difficulty scores
• AnswerThePublic - 可视化展示用户搜索问题和长尾关键词
• AnswerThePublic - Visual display of user search questions and long-tail keywords
二、谷歌竞价推广具体操作步骤
2. How to Run Google Ads Campaigns
1. 创建Google Ads账户并设置转化跟踪
1. Create Google Ads account and set up conversion tracking
2. 使用关键词工具研究高价值关键词
2. Use keyword tools to research high-value keywords
3. 创建广告系列,选择"搜索网络"类型
3. Create campaign and select "Search Network" type
4. 设置每日预算和出价策略
4. Set daily budget and bidding strategy
5. 撰写高质量广告文案,包含关键词和行动号召
5. Write high-quality ad copy including keywords and call-to-action
三、TikTok跨境小店入驻全攻略
3. Complete Guide to TikTok Cross-border Store Registration
什么是TikTok跨境小店?
What is TikTok Cross-border Store?
TikTok跨境小店是中国卖家在TikTok平台上开设的跨境电商店铺,旨在将商品销售至全球市场。
TikTok Cross-border Store is an e-commerce store opened by Chinese sellers on TikTok platform, aiming to sell products to global markets.
入驻流程:
Registration Process:
1. 访问TikTok Shop官网,选择目标市场
1. Visit TikTok Shop official website and select target market
2. 填写注册信息(手机号、邮箱等)
2. Fill in registration information (phone number, email, etc.)
3. 提交企业资质文件:
3. Submit business qualification documents:
• 营业执照(企业注册满14天/个体户满6个月)
• Business license (14 days for enterprises/6 months for individuals)
• 法人身份证
• Legal representative ID
• 电商平台运营经验证明
• E-commerce platform operation experience proof
4. 等待平台审核(通常3-7个工作日)
4. Wait for platform review (usually 3-7 working days)
5. 缴纳保证金(金额因市场和类目而异)
5. Pay deposit (amount varies by market and category)
6. 完善店铺信息并上架商品
6. Complete store information and list products
运营建议:
Operation Suggestions:
• 制定差异化运营策略
• Develop differentiated operation strategies
• 与KOL/KOC建立合作
• Establish cooperation with KOLs/KOCs
• 尝试多种变现模式(短视频带货、直播等)
• Try various monetization models (short video sales, live streaming, etc.)
温馨提示:如果资质不足,可以联系专业代办机构(VVVMCN)协助申请
Tip: If qualifications are insufficient, you can contact professional agencies (VVVMCN) for assistance
