谷歌留痕代发与谷歌竞价推广：中小企业海外营销策略深度解析
谷歌竞价推广在哪里看？别再做不合适的谷歌Ads了！ Where to check Google Ads performance? Stop using unsuitable Google Ads now! 当前中小企业开展谷歌Ads推广主要有三种方式： Currently there are three main approaches for SMEs to run Google Ads: 1. 自雇专业人员 1. Hire in-house specialists 2. 外包给专业机构 2. Outsource to agencies 3. 自学操作 3. Self-learning 行业适配性判断方法 Industry Compatibility Evaluation Methods 在投放前务必进行竞争对手调研，分析他们的： Conduct competitor research before launching, analyze their: 广告文案和关键词策略 Ad copies and keyword strategies 流量获取方式 Traffic acquisition methods 典型案例分析 Typical Case Studies 案例一：小众钢制品行业 Case 1: Niche Steel Products 问题：关键词搜索量低且与热门产品冲突 Issues: Low search volume and competition with popular products 解决方案：建议转做SEO和社交媒体营销 Solution: Shift to SEO and social media marketing 案例二：B2B/C端混合产品 Case 2: B2B/C-end Hybrid Products 策略： Strategy: 限定5000元测试预算 Set 5000RMB test budget 专注B端精准关键词 Focus on precise B2B keywords 同步开展SEO优化 Concurrent SEO optimization SEO替代方案 SEO Alternative Solutions 对于不适合谷歌Ads的行业，SEO是更好的选择： For industries unsuitable for Google Ads, SEO is a better choice: 每周产出3-5篇高质量原创内容 Produce 3-5 high-quality original articles weekly 建立关键词-链接对应体系 Build keyword-link mapping system 合理布局内链 Proper internal linking 通过6个月的SEO优化，某B2B工业品网站月均流量已达2700。 A B2B industrial products website achieved 2700 monthly traffic through 6-month SEO. 专业建议 Professional Advice 谷歌Ads投放黄金法则： Golden rules for Google Ads: "在正确的时间、正确的地点找到正确的人" "Find the right people at the right time and place" 需要专业咨询？欢迎联系（付费服务） Need professional consultation? Contact us (paid service)