福建SEO推广专家揭秘:中国宠物企业如何通过谷歌推广成功出海
近年来,中国宠物行业企业积极拥抱全球化,出海浪潮汹涌澎湃。数据显示,今年1-8月,多地宠物食品、用品出口量显著增长。
In recent years, Chinese pet industry companies have actively embraced globalization, with a surging wave of overseas expansion. Data shows that from January to August this year, the export volume of pet food and supplies has increased significantly in many regions.
宠物用品企业海外市场表现亮眼
Outstanding Performance of Pet Supplies Companies in Overseas Markets
在出海热潮中,集海科技和FunnyFuzzy等企业表现尤为突出。集海科技最初尝试多个品类后,最终在宠物智能用品领域找到突破口。
In the wave of overseas expansion, companies like Neakasa and FunnyFuzzy have performed particularly well. After initially trying multiple categories, Neakasa finally found a breakthrough in the field of smart pet products.
其明星产品neakasa p1pro宠物理毛器在亚马逊平台上大获成功,2023年荣获美国狗狗美容类目Best Seller称号。
Its star product, the neakasa p1pro pet grooming tool, achieved great success on Amazon, winning the Best Seller title in the American dog grooming category in 2023.
宠物食品企业加速全球化布局
Pet Food Companies Accelerate Global Expansion
在宠物食品领域,重庆博力生物科技凭借其专利生物酶配方a.e.biodent,产品已远销26个国家。今年出口额超3200万元,同比增长33.5%。
In the pet food sector, Chongqing Boli Biotechnology, with its patented bioenzyme formula a.e.biodent, has exported products to 26 countries. This year's export value exceeded 32 million yuan, a year-on-year increase of 33.5%.
此外,乖宝、佩蒂、中宠等上市企业的海外订单也持续增长,显示出中国宠物食品在海外市场的强劲需求。
In addition, overseas orders from listed companies such as Wanpy, Petty, and Zhongchong continue to grow, demonstrating strong demand for Chinese pet food in overseas markets.
海外营销渠道与策略
Overseas Marketing Channels and Strategies
成功出海的企业主要通过以下渠道拓展海外市场:
Successful overseas companies mainly expand through the following channels:
- 亚马逊、Chewy等电商平台
- Amazon, Chewy and other e-commerce platforms
- TikTok电商业务
- TikTok e-commerce business
- 独立站运营
- Independent website operation
SEO专家建议:企业出海前需做好充分准备,包括市场调研、风险评估和战略规划。了解目标国家的历史与社会文化至关重要。
SEO expert advice: Companies need to be well prepared before going overseas, including market research, risk assessment and strategic planning. Understanding the history and socio-culture of target countries is crucial.
