Shopify独立站禁售商品清单及选品策略 - 海外推广优化指南
随着Shopify平台在全球电商市场的火热发展，越来越多的创业者选择通过Shopify建立自己的独立站。然而，许多卖家对平台的产品限制政策了解不足，这可能导致店铺被封或面临法律风险。
As Shopify gains tremendous popularity in global e-commerce, more entrepreneurs are choosing to build their stores on this platform. However, many sellers lack sufficient understanding of product restrictions, which may lead to store suspension or legal consequences.
Shopify严格禁止销售的商品
Products Strictly Prohibited by Shopify
1. 烟草及危险品
包括各类烟草制品、电子烟、烟花等易燃易爆物品
1. Tobacco & Hazardous Goods
Including all tobacco products, e-cigarettes, fireworks and other flammable/explosive items
2. 武器与酒精
枪支弹药、各类酒精饮料(包括含酒精的保健饮品)
2. Weapons & Alcohol
Firearms, ammunition, all alcoholic beverages (including health drinks containing alcohol)
3. 受管制物品
未经FDA批准的药品、医疗设备、放射性物质等
3. Regulated Items
Drugs/medical devices not approved by FDA, radioactive materials, etc.
4. 虚拟商品与侵权产品
游戏币/积分等虚拟商品，以及未经授权的品牌产品
4. Virtual Goods & IP Infringement
Game currencies/points, unauthorized branded products
不适合Shopify销售的产品类型
Products Not Recommended for Shopify
• 杂货店模式
缺乏专业定位会降低店铺可信度和转化率
• General Store Model
Lack of specialization reduces store credibility and conversion rates
• 高运费产品
运费超过产品价值1/3将严重压缩利润空间
• High Shipping Cost Products
Shipping costs exceeding 1/3 of product value will severely reduce profit margins
• 普通商品
在亚马逊等平台随处可见的商品难以形成竞争力
• Commodity Products
Products readily available on Amazon etc. lack competitive edge
海外推广优化建议
International Marketing Optimization Tips
成功策略：
1. 专注垂直领域(如宠物用品中的狗狗项圈)
2. 开发相关周边产品形成产品线
3. 选择独特、高附加值的利基产品
4. 确保符合目标市场法规要求
Winning Strategies:
1. Focus on niche markets (e.g. dog collars in pet supplies)
2. Develop complementary products to form product lines
3. Select unique, high-value niche products
4. Ensure compliance with target market regulations
通过遵循这些原则，Shopify卖家可以避免违规风险，同时建立具有竞争力的产品组合，为海外市场推广打下坚实基础。
By following these principles, Shopify sellers can avoid compliance risks while building competitive product portfolios, laying a solid foundation for international marketing.
