如何通过SEO推广累积10万+客户并确保谷歌正常收录独立站
图片来源：图虫创意
为什么谷歌收录对SEO至关重要？
Why is Google Indexing Crucial for SEO?
网站被谷歌收录是关键词排名的基础因素，也是必须的排名因素。只有网站被谷歌收录了，才会有排名的机会。
Google indexing is the fundamental and necessary factor for keyword ranking. Only indexed websites have the opportunity to rank.
谷歌不收录网站的常见原因
Common Reasons Why Google Doesn't Index Websites
1. 域名健康问题：外链不健康或域名曾被谷歌惩罚
1. Domain Health Issues: Unhealthy backlinks or previously penalized domains
如何检查域名健康？
How to Check Domain Health?
• 使用SEMRUSH分析外链质量
• Use SEMRUSH to analyze backlink quality
• 通过谷歌透明度报告检查是否被惩罚
• Check penalty status via Google Transparency Report
• 使用domain health check工具二次验证
• Verify with domain health check tool
图片过多导致的内容稀缺问题
Content Scarcity Due to Excessive Images
许多外贸网站过度依赖图片展示内容，导致：
Many foreign trade websites rely too heavily on images, resulting in:
• 搜索引擎无法读取图片信息（除非添加alt属性）
• Search engines can't read image information (unless alt attributes are added)
• 页面内容被判定为"空白"
• Pages being judged as "blank"
关键词堆砌的危害
The Dangers of Keyword Stuffing
• 新站建议布局1-2个核心关键词
• New sites should target 1-2 core keywords
• 过度使用加粗标签同样属于过度优化
• Excessive use of bold tags is also considered over-optimization
• 可能导致网站降权或不收录
• May lead to site demotion or non-indexing
确保谷歌收录的最佳实践
Best Practices for Google Indexing
1. 遵循SEO规范，避免过度优化
1. Follow SEO guidelines and avoid over-optimization
2. 产出高质量、原创内容
2. Produce high-quality, original content
3. 保持适当的关键词密度（2-3%）
3. Maintain proper keyword density (2-3%)
4. 定期检查外链质量
4. Regularly check backlink quality
5. 合理使用图片并添加alt文本
5. Use images appropriately with alt text
