菲律宾总统会见TikTok CEO 提出电商发展期望 | 东南亚电商新规解读
1. 菲律宾总统推动TikTok助力中小企业发展
据外媒报道，菲律宾总统小费迪南德·马科斯(Ferdinand Marcos Jr.)近日会见了TikTok首席执行官周受资(Chew Zi Shou)，特别提出希望TikTok能够帮助当地夫妻店在平台上推广产品。
1. Philippine President Promotes TikTok to Boost SME Development
According to foreign media reports, Philippine President Ferdinand Marcos Jr. recently met with TikTok CEO Chew Zi Shou, specifically requesting TikTok to help local mom-and-pop shops promote their products on the platform.
总统办公室在声明中表示，马科斯希望TikTok能够为当地卖家，特别是农村地区的卖家提供营销培训。周受资回应称："我们在越南、印尼和马来西亚都有类似成功案例，我们的目标是为他们提供面向全国乃至全球的销售平台。"
The presidential office stated in a declaration that Marcos hopes TikTok can provide marketing training for local sellers, especially those in rural areas. Chew responded: "We have similar success cases in Vietnam, Indonesia and Malaysia. Our goal is to provide them with a sales platform that reaches nationwide and even globally."
数据显示，TikTok Shop已对Lazada和Shopee等电商平台构成竞争压力。We Are Social和Hootsuite数据显示，菲律宾互联网普及率超过三分之二，社交媒体活跃度居东南亚前列。
Data shows TikTok Shop has become competitive pressure for e-commerce platforms like Lazada and Shopee. According to We Are Social and Hootsuite, the Philippines' internet penetration rate exceeds two-thirds, with social media activity ranking among the highest in Southeast Asia.
2. 新加坡出台电商平台酒类销售新规
新加坡当局近日发布新规，要求Lazada、Shopee等电商平台必须采取年龄验证等措施，确保不向18岁以下人群销售酒类产品。
2. Singapore Introduces New Regulations for Alcohol Sales on E-commerce Platforms
Singapore authorities recently issued new regulations requiring e-commerce platforms like Lazada and Shopee to implement age verification measures to ensure alcohol products are not sold to people under 18.
新规将于2024年1月2日生效，适用于所有通过电商平台和电信服务(包括WhatsApp和Telegram)销售酒类的商家。平台需采取以下措施：
- 要求买家确认并声明年龄
- 警示未成年人购买酒类属违法行为
- 告知相关处罚措施
The new regulations will take effect on January 2, 2024, applying to all merchants selling alcohol through e-commerce platforms and telecommunication services (including WhatsApp and Telegram). Platforms need to implement the following measures:
- Require buyers to confirm and declare their age
- Warn that underage alcohol purchase is illegal
- Inform about relevant penalties
新加坡警方表示，此举旨在实现线上线下酒类销售的监管平等，有效遏制未成年人饮酒问题。
Singapore police stated this move aims to achieve regulatory equality between online and offline alcohol sales, effectively curbing underage drinking issues.
