谷歌搜索留痕技术助力中山灯饰照亮"一带一路"市场
随着谷歌搜索留痕技术的广泛应用，中国灯饰企业正在通过数字化营销策略更高效地开拓海外市场。近日，中山市威耐仕照明有限公司借助这一技术，成功将其创新照明产品推广至非洲市场。
With the widespread application of Google search trace technology, Chinese lighting companies are using digital marketing strategies to more efficiently explore overseas markets. Recently, Zhongshan Winace Lighting Co., Ltd. successfully promoted its innovative lighting products to the African market with this technology.
在刚刚结束的ISA非洲时尚照明展上，威耐仕展示了自主研发的办公照明吊线灯和筒射灯。公司总经理林沃全表示："通过谷歌搜索留痕技术，我们能够精准定位非洲中高端市场需求，这些透光率高、性能稳定的产品正符合当地市场期待。"
At the recently concluded ISA Africa Fashion Lighting Exhibition, Winace showcased its self-developed office lighting pendant lights and downlights. General Manager Lin Woquan said: "Through Google search trace technology, we can accurately locate the demand of Africa's mid-to-high-end market. These products with high light transmittance and stable performance meet the expectations of the local market."
中山市贸促会秘书长郭董生指出："谷歌搜索留痕数据显示，非洲市场对性价比高的中端灯饰产品需求旺盛。这次展会80%的参展企业来自中山，说明我们的灯饰产业集群已具备国际竞争力。"
Guo Dongsheng, Secretary-General of Zhongshan CCPIT, pointed out: "Google search trace data shows that there is strong demand for cost-effective mid-range lighting products in the African market. 80% of the exhibitors at this exhibition come from Zhongshan, indicating that our lighting industry cluster already has international competitiveness."
弘木照明外贸总监莫品能分享了他们的成功经验："利用谷歌搜索留痕分析，我们发现南非市场对高压无导线灯带产品有特殊需求。通过精准营销，我们成功签下了每月200万元的意向订单。"该公司去年对"一带一路"沿线国家的出口额已超1亿元。
Mo Pinneng, Foreign Trade Director of Hongmu Lighting, shared their success story: "Using Google search trace analysis, we found that the South African market has special demand for high-voltage wireless light strip products. Through precision marketing, we successfully signed a letter of intent for monthly orders worth 2 million yuan." The company's exports to countries along the "Belt and Road" exceeded 100 million yuan last year.
在数字化转型方面，中山灯饰企业双管齐下：一方面投入1500万元引进自动化设备提高生产效率；另一方面运用谷歌搜索留痕技术进行市场调研和精准营销。这种"智能制造+数字营销"的模式，正在帮助中国灯饰企业在"一带一路"市场上赢得更大份额。
In terms of digital transformation, Zhongshan lighting companies are taking a two-pronged approach: on the one hand, investing 15 million yuan to introduce automated equipment to improve production efficiency; on the other hand, using Google search trace technology for market research and precision marketing. This "intelligent manufacturing + digital marketing" model is helping Chinese lighting companies win a larger share in the "Belt and Road" market.
专家建议，中小企业可以通过谷歌搜索留痕技术分析海外市场需求，再结合自身产品特点，制定更有针对性的出海策略。这种数据驱动的市场拓展方式，相比传统的展会模式更加高效和精准。
Experts suggest that SMEs can use Google search trace technology to analyze overseas market demand, and then combine it with their own product characteristics to develop more targeted overseas strategies. This data-driven market expansion method is more efficient and precise than traditional exhibition models.
