陆丰用户最多的SEO推广公司:B2B外贸企业如何避开谷歌推广服务商的"坑"?
外贸企业谷歌推广避坑指南 | Google Promotion Avoidance Guide for Exporters
在撰写本次避坑指南之前,外贸朋友们需要注意:如果您的年度推广预算低于5-10万元,且希望在第一年获得50+高质量询盘,建议不要单独选择谷歌SEO优化服务。
Before reading this guide, exporters should note: If your annual promotion budget is below 50,000-100,000 RMB and you expect 50+ high-quality inquiries in the first year, we don't recommend choosing standalone Google SEO services.
第一大坑:服务内容模糊不清
Pitfall 1: Vague Service Content
许多服务商声称提供"搜索引擎技术优化",但实际上仅包含导航页基础优化(TKD标签、H标签、结构化数据等)。而一个外贸网站通常有10+重点页面需要优化,这种服务仅完成20%的工作量。
Many providers offer "search engine technical optimization" but only include basic navigation page optimization (TKD tags, H tags, structured data, etc.). An export website typically has 10+ key pages needing optimization, making such service only 20% complete.
第二大坑:掺杂无关服务
Pitfall 2: Irrelevant Additional Services
仔细审查报价方案!市场上许多"谷歌优化"服务包含大量无关内容:社媒账号搭建、多语言服务、基础网站功能等。这些本应是额外服务,却被包装成核心优化内容。
Scrutinize the quotation! Many "Google optimization" services include irrelevant items: social media setup, multilingual services, basic website functions, etc. These should be add-ons but are packaged as core optimization.
第三大坑:虚假排名承诺
Pitfall 3: False Ranking Guarantees
警惕保证特定关键词排名的服务商!根据谷歌算法,只有极特殊情况(无强力竞争对手)才可能保持首页排名。任何"保证排名"的承诺都违背谷歌排名逻辑。
Beware of providers guaranteeing specific keyword rankings! According to Google's algorithm, only in rare cases (no strong competitors) can page-1 rankings be maintained. Any "ranking guarantee" violates Google's ranking logic.
谷歌推广竞价开户指南 | Google Ads Account Opening Guide
陆丰地区企业开通谷歌广告账户需准备:营业执照、网站、付款信用卡。建议选择官方认证合作伙伴开户,避免通过非正规渠道导致账户受限。
Lufeng businesses need to prepare: business license, website, and payment credit card. We recommend choosing Google-certified partners to avoid account restrictions from unofficial channels.
下期预告:有限预算下如何选择线上推广渠道?
Next Chapter: How to choose online promotion channels with limited budget?
