Wayne Parkes

Provided front-end development support and technical consultation for client projects built on Squarespace, helping elevate performance, manageability, and user experience without compromising on creative intent.

• NoBa Capital — built flexible portfolio and team card components with custom CSS hover effects, allowing the client to manage brand colours and content directly through Squarespace
• Diagnosed and resolved navigation issues with relative URLs and supported the launch of new… Show more

Provided front-end development support and technical consultation for client projects built on Squarespace, helping elevate performance, manageability, and user experience without compromising on creative intent.

• NoBa Capital — built flexible portfolio and team card components with custom CSS hover effects, allowing the client to manage brand colours and content directly through Squarespace
• Diagnosed and resolved navigation issues with relative URLs and supported the launch of new pages
• Wrote detailed, client-friendly documentation to guide non-technical users in applying custom styling and updates independently
• Kairos — ran in-depth Lighthouse performance audits and tested .webm, .webp, and .m4v formats to improve media delivery
• Advised on video optimisation strategies, including compression best practices, background video behaviour in Squarespace, and use of appropriate encoding and aspect ratios
• Supported domain migration and go-live, helping to minimise disruption during hosting transitions Show less

Rebranded the Premier League Primary Stars platform — a widely used educational resource for schools — delivering a fresh, engaging UX, new features, and modern front-end performance within a tight six-month timeline.

• Developed high-performance, progressively enhanced components using modern CSS (Grid, @supports, custom properties, :has, animation-timeline), minimising reliance on JavaScript
• Implemented fully responsive, CSS-only image carousels that gracefully adapt to device… Show more

Rebranded the Premier League Primary Stars platform — a widely used educational resource for schools — delivering a fresh, engaging UX, new features, and modern front-end performance within a tight six-month timeline.

• Developed high-performance, progressively enhanced components using modern CSS (Grid, @supports, custom properties, :has, animation-timeline), minimising reliance on JavaScript
• Implemented fully responsive, CSS-only image carousels that gracefully adapt to device size and capabilities
• Integrated build with PHP/Twig templates and a bespoke CMS, using WampServer for local development and resolving longstanding asset-loading issues
• Advised on WebP adoption for media content, significantly improving load times across the site
• Delivered robust, cross-browser compatibility and clean semantic HTML to ease QA efforts and minimise bugs
• Worked closely with the project's designer/PM, back-end developers, and QA to deliver a successful relaunch

Contract renewed 1 time over the course of the engagement. Show less

Contributed to the delivery of BFI Replay, an exclusive video-on-demand platform for public libraries, launched as part of the BFI's Heritage 2022 initiative. Developed a robust, server-rendered React SPA using TypeScript, Styled Components, and modern tooling — with a focus on scalability, maintainability, and accessibility.

• Built reusable UI components from Figma/Zeplin designs, bridging gaps in UX and behaviour
• Implemented IP-restricted access, including cookie-based request… Show more

Contributed to the delivery of BFI Replay, an exclusive video-on-demand platform for public libraries, launched as part of the BFI's Heritage 2022 initiative. Developed a robust, server-rendered React SPA using TypeScript, Styled Components, and modern tooling — with a focus on scalability, maintainability, and accessibility.

• Built reusable UI components from Figma/Zeplin designs, bridging gaps in UX and behaviour
• Implemented IP-restricted access, including cookie-based request throttling
• Added key features such as a session-based disclaimer modal, inactivity detection with automatic reset, and a content reporting system using the Postmark API
• Repurposed the Replay front-end as a scalable proof-of-concept, enabling use across future BFI products
• Later supported the main BFI site by identifying duplicated UI patterns, creating reusable React components, and documenting them in Storybook with integrated Figma previews
• Wrote detailed technical documentation, including Mermaid diagrams and setup guides

Contract renewed 5 times over the course of the engagement. Show less

Contributed to the modernisation of Argos' digital platform over a six-year period, working within two cross-functional teams — post-order and checkout — during a major transformation that included the shift to React, a platform rebuild, and design system consolidation under Sainsbury's ownership.

• Joined the newly formed post-order team, delivering a suite of self-service tools such as account management, order tracking, cancellations, and delivery adjustments, to reduce customer… Show more

Contributed to the modernisation of Argos' digital platform over a six-year period, working within two cross-functional teams — post-order and checkout — during a major transformation that included the shift to React, a platform rebuild, and design system consolidation under Sainsbury's ownership.

• Joined the newly formed post-order team, delivering a suite of self-service tools such as account management, order tracking, cancellations, and delivery adjustments, to reduce customer service call volume
• Later joined the checkout team and helped deliver a streamlined checkout experience as part of a platform rebuild to replace monolithic Java Server Pages with modular, React-based components, improving conversion rates through reduced steps and enhanced customer engagement
• Project lead for a unified full-stack login flow with bolstered security, and a warranty upsell feature with integrated payment
• Contributed to the React component library, collaborating closely with designers to drive consistency across teams
• Co-built a bespoke scenario-testing dashboard to simulate app states and backend conditions for both manual QA and automated tests, improving coverage and confidence across projects

Contract renewed 18 times over the course of this engagement. Show less

Delivered a series of fast-paced front-end and full-stack solutions for AKQA and its clients, collaborating closely with design and strategy teams to solve creative and technical challenges.

• Nissan Infiniti – Extended a custom Tumblr theme into a bespoke, hashtag-powered CMS-driven campaign site. Worked closely with the design team to integrate client content and create a seamless branded experience
• Tassimo – Built a full-stack competition entry form with drag-and-drop image… Show more

Delivered a series of fast-paced front-end and full-stack solutions for AKQA and its clients, collaborating closely with design and strategy teams to solve creative and technical challenges.

• Nissan Infiniti – Extended a custom Tumblr theme into a bespoke, hashtag-powered CMS-driven campaign site. Worked closely with the design team to integrate client content and create a seamless branded experience
• Tassimo – Built a full-stack competition entry form with drag-and-drop image uploads, custom PHP handling, and Sitecore CMS integration
• M&S – Resolved go-live blockers for a parallax-heavy fashion campaign site, tackling cross-browser rendering and animation issues under tight deadlines
• AKQA Intranet App – Redeveloped an internal "Have Your Say" web app using modern front-end tooling, with an emphasis on cutting-edge browser APIs and interaction models

Contract renewed 3 times over the course of this engagement. Show less