哪家SEO推广服务最到位？揭秘谷歌竞价推广的猫腻与TikTok电商机遇
“出海”TikTok做电商，罗永浩能否复制神话？
"Going Global" with TikTok E-commerce: Can Luo Yonghao Replicate His Success?
抖音上的一条跨境电商内容视频引起了人们的关注，视频中讲师畅谈 TikTok 的跨境生意，将其描绘为一片待掘金的蓝海市场。
A cross-border e-commerce video on Douyin has attracted attention, where the instructor enthusiastically discusses TikTok's cross-border business potential, portraying it as an untapped blue ocean market.
这条视频来自抖音账号“交个朋友海外电商学苑”，它是罗永浩“交个朋友”电商机构的新布局。据悉，该学苑的培训业务范围广泛，包括市场分析、行业咨询、营销策划、网红资源匹配和代运营等，其中关键部分是 TikTok 的电商直播培训。
The video comes from the Douyin account "Make Friends Overseas E-commerce Academy," a new venture by Luo Yonghao's "Make Friends" e-commerce organization. Reportedly, the academy offers comprehensive training services including market analysis, industry consulting, marketing planning, influencer matching, and agency operations, with TikTok live-streaming e-commerce training being a core component.
TikTok 的跨境电商机遇引发了卖家的关注。一位卖家表示，TikTok 电商是一个好机会，因为他们看到了国内抖音的成功。如今传统平台竞争激烈，非首批商家难以享受平台红利，寻找新渠道势在必行。
TikTok's cross-border e-commerce opportunities have captured sellers' attention. One seller mentioned that TikTok e-commerce presents a great opportunity, especially after witnessing Douyin's domestic success. With traditional platforms becoming increasingly competitive and latecomers struggling to benefit from platform advantages, exploring new channels has become essential.
TikTok 在短短 4 年内拥有了 10 亿月度活跃用户，这一成就仅为 Facebook 和 YouTube 等平台的一半。App Annie 发文预测，到 2022 年，TikTok 的活跃用户可能突破 15 亿，这意味着它将成为一个世界级的巨大流量入口。
TikTok has amassed 1 billion monthly active users in just four years, achieving in half the time what platforms like Facebook and YouTube took. App Annie predicts that by 2022, TikTok's active users could exceed 1.5 billion, positioning it as a global traffic powerhouse.
机遇与挑战并存
Opportunities Come with Challenges
然而，对于宝妈张彤来说，TikTok 并不容易。她做了一个半月的 TikTok 账号仅有 32 个粉丝，视频播放量也只有几十。在此之前，为了赶上跨境电商的“风口”，她向某 TikTok 培训支付了近 7000 元的培训费，但目前仍未取得任何成果。
However, for stay-at-home mom Zhang Tong, TikTok hasn't been easy. After a month and a half of effort, her TikTok account has only 32 followers, with video views in the dozens. Earlier, hoping to ride the cross-border e-commerce wave, she paid nearly 7,000 yuan for TikTok training but has yet to see any results.
已经入局 TikTok 小店的商家姜然告诉 21 世纪经济报道记者，TikTok 存在转化率低、见效周期长的问题。
Jiang Ran, a merchant who has entered the TikTok Shop market, told the 21st Century Business Herald that TikTok faces challenges like low conversion rates and long payoff periods.
机遇与挑战并存，跨境卖家们该如何应对？
With both opportunities and challenges, how should cross-border sellers respond?
