为什么独立站被谷歌收录这么难？影响索引速度的关键因素解析
中文内容：虽然现在的流量获取渠道越来越多，但对于独立站来说，其流量来源在很大程度上还是依赖谷歌为首的搜索引擎。谷歌庞大的用户基础决定了只有网站被谷歌收录，才有可能被潜在用户看到。
English Content: Although there are now more traffic acquisition channels, independent websites still largely rely on search engines like Google for traffic. Google's massive user base means that only websites indexed by Google have the potential to be seen by potential users.
中文内容：然而实际情况总是不那么乐观，很多网站甚至由始至终都没有被谷歌收录。如果你发现你的网站很多页面并没有被收录，或者是很长时间才被收录，那说明网站在一定程度上是存在问题的。
English Content: However, the reality is often not so optimistic. Many websites are never indexed by Google at all. If you find that many pages of your website are not indexed or take a long time to be indexed, it indicates that there are certain issues with your website.
导致收录效果差的常见原因
Common Reasons for Poor Indexing Performance
1. 内容被抓取但未编入索引
谷歌已经发现并访问了你的内容，但是没有索引收录。建议排查网站内容质量问题。
1. Content is Crawled but Not Indexed
Google has discovered and accessed your content but hasn't indexed it. It's recommended to check the quality of your website content.
2. 谷歌没有抓取访问
这种情况在新站上出现较多，原因可能是谷歌尚未发现网站，或判定某些内容不值得抓取。
2. Google Doesn't Crawl or Visit
This situation occurs more often with new sites, possibly because Google hasn't discovered the site yet or deems certain content not worth crawling.
3. 网站只收录少量内容
这种情况通常是因为未被收录的页面发现难度高，如栏目点击深度过深，缺乏链接指向。
3. Only a Small Amount of Content is Indexed
This is usually because unindexed pages are difficult to discover, such as when sections are too deep in the site structure or lack inbound links.
是否应该把收录数量作为KPI？
Should Indexing Count Be Used as a KPI?
中文内容：传统上我们会把收录数量作为KPI，但近年来这个维度正在被弱化。搜索引擎似乎更强调单个页面解决用户即时需求的能力。
English Content: Traditionally we used indexing count as a KPI, but in recent years this metric is being de-emphasized. Search engines seem to place more emphasis on individual pages' ability to meet users' immediate needs.
中文内容：这种改变对大型网站有一定影响，但对新站和企业站比较友好，可以在一定程度上拉平竞争环境。
English Content: This change has some impact on large websites but is more favorable to new and corporate websites, helping to level the playing field to some extent.
关于作者：Dora，10年谷歌推广服务经验，曾为7-Eleven、微软、腾讯等集团提供营销顾问服务。
About the Author: Dora, with 10 years of Google advertising experience, has provided marketing consulting services for groups like 7-Eleven, Microsoft, and Tencent.
