独立站没订单？这几招或许能帮到你！
独立站是跨境卖家对外销售产品的渠道，独立站本身没有流量，需要卖家自行引流以获得订单。因此，部分卖家可能会有疑问，为什么独立站做了很久却没有订单。如果你有这方面的困扰，可以考虑以下方法。
Independent sites are channels for cross-border sellers to sell products internationally. These sites don't have inherent traffic, requiring sellers to drive their own traffic to generate orders. Therefore, some sellers might wonder, why their independent site hasn't generated orders despite long-term operation. If you're facing this issue, consider the following approaches.
付费广告 Paid Advertising
付费广告是获得订单最快的方式，尤其是 Google，因为它是搜索引擎，流量比较精准。当然，卖家需要根据目标客户，寻找潜在消费者聚集的平台，然后在上面进行付费推广。
Paid advertising is the fastest way to get orders, especially through Google as it's a search engine with highly targeted traffic. Of course, sellers need to identify platforms where potential customers gather based on their target audience and then run paid promotions there.
跨境卖家常用的付费平台包括 Facebook、Instagram、Google、Pinterest、TikTok 等。我们提供全网推广方式，包括 Facebook、Bing、Yandex、YouTube 等，并提供多种系统数据分析工具，如实时数据、营销漏斗等，帮助卖家了解营销推广情况，及时调整运营策略，避免成本浪费。
Common paid platforms for cross-border sellers include Facebook, Instagram, Google, Pinterest, and TikTok. We offer comprehensive promotion solutions across platforms like Facebook, Bing, Yandex, and YouTube, along with various data analysis tools including real-time data and marketing funnels to help sellers understand their promotional performance, adjust strategies promptly, and avoid cost waste.
温馨提示：付费广告成本较高，卖家在投放时需要不断优化广告，否则可能得不偿失。
Reminder: Paid advertising can be costly, so sellers need to continuously optimize their ads to avoid getting less value than they spend.
优化 Optimization
如果卖家运营一段时间后有流量进入，但仍没有订单，就需要考虑网站本身是否存在问题。网页跳出率过高可能是因为网站打开速度太慢、网页设计过于复杂、难以快速找到对应商品等。卖家需要针对这些问题进行自查和改进。
If a site receives traffic but still no orders after some time of operation, sellers should examine potential issues with the website itself. High bounce rates might be caused by slow loading speeds, overly complex designs, or difficulty in quickly finding desired products. Sellers need to self-check and improve these aspects.
如果有很多消费者将产品添加到购物车但最终没有结算，卖家需要考虑结账流程是否存在问题，例如没有匹配的支付方式或结账流程过于复杂等。通过不断优化，卖家可以避免浪费引进的流量，从而获得更多订单。
If many consumers add products to cart but don't complete checkout, sellers should evaluate potential issues in the checkout process, such as lack of suitable payment methods or overly complicated procedures. Continuous optimization helps avoid wasting incoming traffic and increases order conversion.
其他方式 Alternative Methods
与其他商家合作也是获得订单的一种方式，但要注意选择非竞争对手的商家，可以寻找互补产品的商家，以带动双方销量的提升。
Collaborating with other merchants is another way to gain orders, but be careful to choose non-competing businesses. Look for merchants with complementary products to boost sales for both parties.
此外，卖家还可以与红人合作，寻找一些受众数量中等且与产品匹配度高的红人，将其现有粉丝转化为客户，这通常比较容易。
Additionally, sellers can partner with influencers - preferably those with moderate but highly relevant audiences - to convert their existing followers into customers, which is often relatively easy.
社区运营也可以帮助卖家获得订单，加入目标客户所在的群组并与他们保持积极互动。在适当的时候，将店铺链接分享给对方，并提供专属折扣，有助于提高转化率。
Community operations can also help generate orders. Join groups where target customers gather and maintain active engagement. At appropriate times, share your store link and offer exclusive discounts to improve conversion rates.
在营销推广和网站优化方面，新手卖家可以多参考成熟卖家的经验，因为这些经验大多经过实践检验，有一些小窍门。短期订单解决后，卖家需要塑造品牌，只有被海外消费者熟知的品牌才能保证有源源不断的订单。品牌塑造不是一朝一夕的事情，所以卖家要尽早布局。
For marketing and website optimization, new sellers can learn from experienced sellers' proven practices and tips. After addressing short-term order issues, sellers need to focus on brand building - only brands well-known to overseas consumers can ensure sustained orders. Since brand building takes time, sellers should start early.
