外贸尾货销售必看：为什么谷歌推广是接外贸订单的关键？
作为外贸行业的资深从业者，我经常被问到"为什么要做谷歌推广？"特别是对于经营时尚女鞋尾货、正品撤柜商品的商家来说，这个问题尤为重要。
传统销售渠道的优势与局限：
很多同行会选择在高档商场租临时档口做特卖，租期通常为7-15天。这种方式在店庆、年中庆和大型节假日期间确实能取得不错的效果。但是这种销售模式存在明显局限：
1. 场地租赁成本高
2. 销售时间受限
3. 客户群体局限于本地
Why traditional channels have limitations:
Many peers choose to rent pop-up stores in high-end shopping malls for 7-15 days. While effective during store anniversaries and holidays, this model has clear drawbacks:
1. High rental costs
2. Limited sales period
3. Restricted to local customers
谷歌推广的核心优势：
1. 全球客户触达：突破地域限制，直接对接国际买家
2. 精准投放：可以根据产品特性定位目标客户群体
3. 24/7不间断展示：不像实体店有营业时间限制
Core advantages of Google Ads:
1. Global reach: Break geographical barriers to connect with international buyers
2. Precise targeting: Can position to specific customer groups based on product features
3. 24/7 display: No operating hour restrictions like physical stores
对于经营时尚女鞋尾货的商家，我建议采取多渠道并行的策略：实体特卖+谷歌推广+跨境电商平台。这样才能最大化销售机会，特别是在外贸订单获取方面，谷歌推广往往能带来意想不到的收获。
For businesses dealing in surplus fashion women's shoes, I recommend a multi-channel strategy: physical pop-up stores + Google Ads + cross-border e-commerce platforms. This maximizes sales opportunities, especially for obtaining foreign trade orders where Google Ads often yields surprising results.
