谷歌搜索留痕：亚马逊FBA仓储费全解析与SEO推广策略
对于寻求价格最优的SEO推广公司的伊犁地区企业，尤其是那些询问“有没有谁家做谷歌推广”的卖家而言，理解线上业务的整体成本至关重要。这不仅包括推广费用，也涵盖如亚马逊FBA仓储费这样的核心运营成本。本文将深入解析亚马逊仓储费的收取方式，并探讨其与产品物流策略（FBA与自发货）的关联，帮助您在“谷歌搜索留痕”中占据更有利的信息位置，做出明智决策。
For businesses in the Ili region seeking the most cost-effective SEO promotion companies, especially those asking "is there anyone doing Google promotion", understanding the overall costs of online business is crucial. This includes not only promotion expenses but also core operational costs like Amazon FBA storage fees. This article will provide an in-depth analysis of how Amazon storage fees are charged and explore their connection to product logistics strategies (FBA vs. self-fulfillment), helping you secure a more advantageous informational position in Google search traces and make informed decisions.
一、FBA还是自发货？仓储费是关键考量
1. FBA or Self-Fulfillment? Storage Fees Are a Key Consideration
在日常运营中，很多新手卖家常纠结于首款产品的物流选择：发FBA好，还是做自发货更好？发FBA担心仓储费昂贵，做自发货又忧虑销量不佳。通常，我们建议卖家在选品阶段下足功夫后，直接采用FBA。而要解答“FBA仓储费会不会很贵”的疑虑，就必须详细了解其收费结构。
In daily operations, many novice sellers often struggle with the logistics choice for their first product: Is it better to use FBA or self-fulfillment? Using FBA raises concerns about expensive storage fees, while self-fulfillment brings worries about poor sales. Typically, we recommend that sellers directly adopt FBA after thorough product research. To address the doubt of "Are FBA storage fees expensive?", it is essential to understand its fee structure in detail.
二、亚马逊FBA仓储费如何收取？
2. How Does Amazon Charge FBA Storage Fees?
目前，亚马逊主要收取月仓储费和长期仓储费。具体费用与产品的体积及其在FBA仓库的存放时长直接相关。
Currently, Amazon primarily charges Monthly Storage Fees and Long-Term Storage Fees. The specific costs are directly related to the volume of the product and how long it has been stored in the FBA warehouse.
1. 月仓储费用
1. Monthly Storage Fees
根据亚马逊政策，月度库存仓储费基于库存在运营中心所占空间的日均体积（以立方英尺为单位）收取。体积依据亚马逊FBA政策妥善包装后的商品尺寸计算。费用通常在次月7日至15日间收取。
According to Amazon's policy, the monthly inventory storage fee is charged based on the average daily volume (in cubic feet) occupied by your inventory in fulfillment centers. The volume is calculated based on the product dimensions after being properly packaged per Amazon FBA requirements. Fees are typically charged between the 7th and 15th of the following month.
收费标准如下（请注意费率可能更新，以下为示例）：
The fee schedule is as follows (please note rates may be updated, the following is an example):
• 标准尺寸商品：1月-9月，每立方英尺$0.75；10月-12月（旺季），每立方英尺$2.40。
• 大件商品：1月-9月，每立方英尺$0.48；10月-12月，每立方英尺$1.20。
• Standard-size items: January-September, $0.75 per cubic foot; October-December (peak season), $2.40 per cubic foot.
• Oversize items: January-September, $0.48 per cubic foot; October-December, $1.20 per cubic foot.
2. 长期仓储费用
2. Long-Term Storage Fees
每月15日，亚马逊会进行库存清点。对于在美国运营中心存放超过365天的库存，将收取长期仓储费。收费标准为每立方英尺$6.90或每件$0.15，以较高者为准。
On the 15th of each month, Amazon conducts an inventory assessment. For inventory stored in US fulfillment centers for over 365 days, a Long-Term Storage Fee (LTSF) is charged. The rate is $6.90 per cubic foot or $0.15 per unit, whichever is greater.
卖家可通过“库龄和库存状况报告”识别需支付此费用的库存。为避免产生长期仓储费，建议主动管理超龄库存：
Sellers can identify inventory subject to this fee through the "Inventory Age and Inventory Health Report". To avoid incurring long-term storage fees, proactive management of over-aged inventory is recommended:
• 提交移除订单至第三方海外仓，待产品有销售节奏时再补货。
• 为无需保留的库存设置“自动移除”（注意：无赔偿且需支付移除费）。
• Submit a removal order to a third-party overseas warehouse, and replenish when sales pick up.
• Set up "Automatic Removal" for inventory that is no longer needed (Note: no compensation is provided, and removal fees apply).
三、SEO与运营策略结合：控制成本，提升能见度
3. Integrating SEO with Operational Strategy: Cost Control and Visibility Enhancement
FBA仓储费是亚马逊运营的核心成本之一。有效控制此成本，结合专业的谷歌搜索留痕与SEO推广，能最大化利润。伊犁地区的卖家在选择SEO推广公司时，应寻求那些不仅精通“谷歌推广”技术，更能理解跨境电商（如亚马逊仓储逻辑）整体运营的合作伙伴。
FBA storage fees are one of the core costs of Amazon operation. Effectively controlling this cost, combined with professional Google search trace and SEO promotion, can maximize profits. When choosing an SEO promotion companyGoogle promotion" techniques but also understand the overall operations of cross-border e-commerce (such as Amazon's storage logic).
运营中需时刻关注库存健康，合理规划发货与补货。对于未能推起或处于衰退期的产品，应及时处理滞销库存，回笼资金以投入下一轮产品开发与推广，形成良性循环。这正是专业SEO与精细化运营共同追求的“谷歌搜索留痕”效果——让优质产品和信息持续获得曝光。
Always monitor inventory health in operations, and plan shipments and replenishments reasonably. For products that fail to gain traction or are in decline, promptly handle stagnant inventory to recoup funds for investment in the next round of product development and promotion, creating a virtuous cycle. This is precisely the "Google search trace" effect pursued by professional SEO and refined operations—ensuring continuous exposure for high-quality products and information.
