谷歌SEO优化：2023年SEO未死，与谷歌竞价推广双剑合璧才是王道
谷歌SEO优化：2023年SEO未死，与谷歌竞价推广双剑合璧才是王道
Google SEO Optimization: SEO is Not Dead in 2023, and Combining It with Google Ads is the Ultimate Strategy
导读 / Introduction: 2023年，谷歌SEO优化的前景依然广阔，但行业挑战依旧存在。随着ChatGPT和百度文心一言等AI工具的发布，许多人开始唱衰SEO，认为AI将取代搜索引擎。然而，事实恰恰相反。只要用户存在主动搜索信息的行为，谷歌SEO优化就永远不会消亡。 In 2023, the prospects for Google SEO optimization remain bright, though the industry continues to face challenges. With the release of AI tools like ChatGPT and Baidu's ERNIE Bot, many have prematurely declared SEO obsolete, believing AI will replace search engines. However, the opposite is true. As long as users actively search for information, Google SEO optimization will never die.
为什么SEO一直被认为“死亡”了？ / Why Has SEO Been Declared "Dead"?
1. 排名上不去 / Difficulty Ranking
许多人认为谷歌SEO优化无效，主要是因为关键词排名难以提升。例如，如果您销售空气炸锅，您可能会围绕“空气炸锅”进行谷歌SEO优化。在2015年之前，排名靠前的往往是独立的产品页面。但如今，搜索引擎结果页（SERP）上排名靠前的很多是资讯文章。这背后的核心原因是：用户的搜索意图已经发生了深刻变化。成功的谷歌SEO优化必须精准理解和满足用户当前的真实意图，而非机械地堆砌关键词。Many believe Google SEO optimization is ineffective primarily because it's hard to improve keyword rankings. For instance, if you sell air fryers, you might optimize for the keyword "air fryer." Before 2015, top rankings were often standalone product pages. But today, many top spots on Search Engine Results Pages (SERPs) are taken by informational articles. The core reason behind this is: user search intent has profoundly evolved. Successful Google SEO optimization must accurately understand and fulfill the user's current real intent, not just mechanically stuff keywords.
2. 流量差 / Poor Traffic
数据显示，在众多中小企业中，网站日均流量超过100的仅占极少数。这反映出许多网站流量状况不佳。究其根源，在于许多企业不重视专业的网站建设和持续的谷歌SEO优化运营。一个没有经过专业谷歌SEO优化的网站，就像一家开在深巷中的店铺，很难被目标客户发现。Data shows that among many small and medium-sized enterprises (SMEs), only a tiny fraction have websites with daily traffic exceeding 100 visits. This reflects the poor traffic situation of many websites. The root cause lies in the fact that many companies do not prioritize professional website development and ongoing Google SEO optimization operations. A website without professional Google SEO optimization is like a store located in a deep alley, difficult for target customers to find.
3. 转化差 / Low Conversion
用户浏览后立即跳出是高跳出率网站的常见问题。研究发现，许多企业的网站内容质量普通，仅能满足用户最基本的需求，却严重忽略了以转化为导向的内容营销。将高质量内容与谷歌SEO优化策略相结合，才能有效吸引并留住用户，从而提升转化率。Users leaving immediately after viewing is a common issue for websites with high bounce rates. Research indicates that the content on many company websites is mediocre, barely meeting users' basic needs, while severely neglecting conversion-oriented content marketing. Combining high-quality content with Google SEO optimization strategies is key to effectively attracting and retaining users, thereby boosting conversion rates.
农产品出口企业如何通过谷歌竞价推广提升效果？ / How Can Agricultural Exporters Improve Results Through Google Ads?
对于需要快速获取海外客户的企业，如农产品出口商，谷歌竞价推广（Google Ads）与长期的谷歌SEO优化形成完美互补。以下是结合谷歌SEO优化思维的实战策略：For businesses that need to quickly acquire overseas customers, such as agricultural exporters, Google Ads perfectly complements long-term Google SEO optimization. Here are practical strategies incorporating Google SEO optimization thinking:
1. 精准定位目标市场 / Target Specific Markets Precisely
利用Google Ads的地理定位功能，精准向主要农产品进口国进行广告投放。同时，对这些目标市场进行深入的谷歌SEO优化关键词调研，了解当地用户的搜索习惯。Utilize the geo-targeting feature of Google Ads to precisely deliver advertisements to major agricultural importing countries. Simultaneously, conduct in-depth Google SEO optimization keyword research for these target markets to understand local users' search habits.
2. 优化关键词策略 / Optimize Keyword Strategy
竞价广告的关键词不应局限于产品名称（如“organic soybeans”），应加入具有明确商业意图的关键词，如“批发有机大豆供应商”、“B2B有机大豆采购”。这些关键词数据也为谷歌SEO优化的内容创作提供了方向。Keywords for ads should not be limited to product names (e.g., "organic soybeans"). Include keywords with clear commercial intent, such as "wholesale organic soybean supplier" or "B2B organic soybean procurement." This keyword data also provides direction for content creation in Google SEO optimization.
3. 创建高质量落地页 / Create High-Quality Landing Pages
落地页是转化的关键。页面应清晰展示企业资质、产品认证、成功案例等，且加载速度、移动适配和内容相关性都必须经过谷歌SEO优化的检验，确保用户体验流畅，这与谷歌SEO优化的核心原则一致。Landing pages are crucial for conversion. Pages should clearly display company qualifications, product certifications, success stories, etc. Additionally, loading speed, mobile adaptation, and content relevance must all meet the standards of Google SEO optimization to ensure a smooth user experience, which aligns with the core principles of Google SEO optimization.
最后记住 / Final Reminder: 只要互联网用户仍在主动搜寻答案与方案，谷歌SEO优化就是连接企业与用户的不可或缺的桥梁。人们依然使用谷歌等搜索引擎寻找产品、服务和信息。我们唯一且最重要的任务，就是通过持续不断的谷歌SEO优化和高质量内容创作，在用户找到我们时，提供他们真正需要且超越期待的价值。As long as internet users actively seek answers and solutions, Google SEO optimization remains an indispensable bridge connecting businesses and users. People still use search engines like Google to find products, services, and information. Our one and most important task is to provide the value users truly need and exceed their expectations when they find us, through continuous Google SEO optimization and high-quality content creation.
