高评价SEO推广专员招聘：谁精通谷歌广告推广？想在国际站赚大钱？
高评价SEO推广专员招聘：谁精通谷歌广告推广？想在国际站赚大钱？
Highly Rated SEO Specialists Wanted: Who's Skilled in Google Ads? Want to Make Big Money on International Platforms?
阿里国际站店铺装修全教程（三） 【前两期内容已发布，点击主页关注查看】
Alibaba International Store Decoration Guide (Part 3) [Check our homepage for previous episodes]
细节决定成败。在国际站运营中，那些容易被忽视的小细节往往成为成败的关键。以下是国际站最常被忽略的7个细节：
Details determine success. In international store operations, those easily overlooked details often become the key to success. Here are the 7 most commonly ignored details:
1. 企业客户定位：明确区分国际站与国内电商平台的差异，精准定位是获取询盘的第一步。
1. Business Client Positioning: Clearly distinguish between international and domestic e-commerce platforms, precise positioning is the first step to obtaining inquiries.
2. 客户群体定位：分析主要客户地区（欧美/中东/非洲），根据其喜好调整页面设计。
2. Target Audience Positioning: Analyze main customer regions (Europe/America/Middle East/Africa), adjust page design according to their preferences.
3. 首页设计：保持页面简洁（10屏以内），加载速度控制在3秒内，考虑当地网速。
3. Homepage Design: Keep pages concise (within 10 screens), loading speed under 3 seconds, consider local network speed.
4. Banner设计：突出主体内容，轮播图不超过4张，确保信息快速传达。
4. Banner Design: Highlight main content, no more than 4 rotating images, ensure quick information delivery.
5. 背景设计：适配主流分辨率（如1366*768），避免显示不全影响形象。
5. Background Design: Adapt to mainstream resolutions (e.g. 1366*768), avoid incomplete display affecting image.
6. 产品分类：采用目标市场分类标准，避免直接翻译国内分类方式。
6. Product Categorization: Use target market classification standards, avoid direct translation of domestic categories.
7. 翻译质量：区分英式/美式英语，使用专业外贸术语，避免中式英语。
7. Translation Quality: Distinguish between British/American English, use professional trade terms, avoid Chinglish.
爆款思维实现流量转化
Best-Seller Strategy for Traffic Conversion
爆款产品特征：
Best-seller product characteristics:
- 市场供不应求的特殊商品（如防疫物资）
- Products in short supply (e.g. pandemic prevention materials)
- 人为打造流量集中产品
- Artificially created traffic-focused products
爆款打造四要素：
Four elements of creating best-sellers:
- 差异化主图设计（可牺牲部分质量分）
- Differentiated main image design (may sacrifice some quality score)
- 具有价格优势（即使微利）
- Price advantage (even with small profit)
- 详情页引导访问高利润产品
- Product page guides to high-profit items
- 系统化引流体系
- Systematic traffic guidance system
【本系列共3期，点击主页查看完整内容，关注获取更多国际站运营干货】
[3-part series, visit our homepage for complete content, follow for more international operation insights]
