谷歌收录优化助力外贸突围：中国外贸企业如何应对"极为严峻"的形势？
谷歌收录优化助力外贸突围：中国外贸企业如何应对"极为严峻"的形势？
Google Indexing Optimization Helps Foreign Trade Breakthrough: How Can Chinese Exporters Cope with the "Extremely Severe" Situation?
中国外贸正面临艰难时刻。上半年进出口规模仍在扩大，但5月同比增速已降至0.5%，6月甚至较去年同期缩水。商务部对外贸易司司长李兴乾说，外贸形势"极为严峻"。下半年，中国外贸还行不行？
China's foreign trade is facing difficult times. Although import and export volumes continued to expand in the first half of the year, year-on-year growth slowed to 0.5% in May and even contracted in June compared with the same period last year. Li Xingqian, director of the Foreign Trade Department of the Ministry of Commerce, said the foreign trade situation is "extremely severe". Can China's foreign trade survive the second half of the year?
多重挑战下的外贸困境 | Foreign Trade Challenges Under Multiple Pressures
眼下外贸面临的挑战是多方面的。有些是经济性的。疫情虽已过去，但世界经贸复苏依然步履蹒跚。生产、消费、投资三大需求都处于低迷状态，全球制造业采购经理指数（PMI）已经连续9个月低于荣枯线。
Foreign trade is currently facing multifaceted challenges. Some are economic. Although the pandemic has passed, the recovery of the world economy and trade is still faltering. The three major demands of production, consumption and investment are all in a sluggish state, and the global manufacturing PMI has been below the boom-bust line for nine consecutive months.
谷歌收录优化专家指出，在这种环境下，企业更需要通过SEO策略提升在线可见度。据世贸组织（WTO）预计，今年全球货物贸易量增幅可能只有1.7%，不仅低于2022年2.7%的增长率，也低于过去12年来2.6%的平均增长水平。
Google indexing optimization experts point out that in this environment, companies need to improve their online visibility through SEO strategies more than ever. The WTO predicts that global merchandise trade volume may grow by only 1.7% this year, not only lower than the 2.7% growth rate in 2022, but also below the average growth level of 2.6% over the past 12 years.
外贸突围策略 | Foreign Trade Breakthrough Strategies
分析人士认为，重重挑战之下，中国外贸要成功突围，需保持理智，各个击破。在谷歌收录优化方面，企业应重点关注：
- 多语言网站建设
- 高质量外链建设
- 本地化关键词研究
- 结构化数据标记
Analysts believe that under multiple challenges, China's foreign trade needs to remain rational and tackle problems one by one to achieve a successful breakthrough. In terms of Google indexing optimization, companies should focus on:
- Multilingual website construction
- High-quality backlink building
- Localized keyword research
- Structured data markup
商务部称，今后将提升加工贸易发展水平，动态调整综合保税区维修产品目录，加强贸易风险监测预警。同时，谷歌收录优化专家建议外贸企业应：
- 优化网站加载速度
- 创建高质量原创内容
- 建立社交媒体存在
- 监控搜索排名变化
The Ministry of Commerce said that it will improve the development level of processing trade, dynamically adjust the maintenance product catalog of comprehensive bonded zones, and strengthen trade risk monitoring and early warning. At the same time, Google indexing optimization experts suggest that foreign trade companies should:
- Optimize website loading speed
- Create high-quality original content
- Establish social media presence
- Monitor search ranking changes
数字化转型带来新机遇 | Digital Transformation Brings New Opportunities
官方数据显示，上半年中国有进出口实绩的外贸企业已达54万家，同比增加6.9％。其中，以中小微企业为主、充满活力的民营企业同比增加8.3％。这些企业正在通过谷歌收录优化等数字营销手段开拓国际市场。
Official data shows that in the first half of the year, the number of foreign trade companies in China with actual import and export performance reached 540,000, an increase of 6.9% year-on-year. Among them, private enterprises, mainly small and medium-sized enterprises full of vitality, increased by 8.3% year-on-year. These companies are exploring international markets through digital marketing methods such as Google indexing optimization.
李兴乾透露，对重点外贸行业和企业的跟踪调研已有一些积极变化，如跨境往来进一步畅通，国际航班数量也稳步恢复。结合谷歌收录优化策略，中国外贸企业有望在下半年迎来转机。
Li Xingqian revealed that there have been some positive changes in the tracking and research of key foreign trade industries and enterprises, such as further smooth cross-border exchanges and steady recovery of international flights. Combined with Google indexing optimization strategies, China's foreign trade companies are expected to usher in a turnaround in the second half of the year.
