阿里巴巴国际站 vs Google推广：外贸新手如何选择？
外贸新手常见问题：
Common questions from foreign trade beginners:
许多外贸新手反映国际站竞争激烈，新店铺往往面临以下挑战：
Many beginners report fierce competition on Alibaba, with new stores facing these challenges:
- 店铺基础权重低，产品发布质量差
Low store weight, poor product listing quality - 关键词覆盖不均衡，长尾词不足
Unbalanced keyword coverage, lack of long-tail keywords - P4P推广策略不当
Improper P4P promotion strategy
专家建议：
Expert recommendations:
1. 维持国际站基本运营，但暂不增加投入
1. Maintain basic Alibaba operation without additional investment
2. 尽快建立独立站并开展Google推广
2. Quickly build an independent website and start Google Ads
案例分析：PCB行业
Case study: PCB industry
国际站数据：
Alibaba data:
- "Printed Circuit Board"搜索量呈上升趋势但基数低
Search volume shows upward trend but with low base - 典型工业品类，相对冷门
Typical industrial category, relatively niche
成功同行数据：
Successful competitors' data:
- 5星店铺：半年成交140万美元
5-star store: $1.4M in 6 months - 4星店铺：半年成交110万美元
4-star store: $1.1M in 6 months
Google推广优势：
Google Ads advantages:
- 全球搜索量持续增长
Global search volume keeps growing - 主要市场集中在东南亚
Main markets in Southeast Asia - 询盘质量更高
Higher quality inquiries
运营建议：
Operation suggestions:
- 国际站：专注长尾词优化
Alibaba: Focus on long-tail keywords - Google：建立独立站，重点开发东南亚市场
Google: Build independent site, focus on SEA market
外贸推广需要多渠道布局和时间积累，国际站和Google各有优势，建议双管齐下。
Foreign trade promotion requires multi-channel strategy and time. Both Alibaba and Google have advantages - we recommend using both.
