从贫困小镇到情趣内衣之都：揭秘中国东王集镇的逆袭之路
东王集镇，这个位于江苏灌云县的苏北小镇，曾经是全省最贫困的地区之一。如今，它却成为了全球情趣内衣的生产中心，每两件情趣内衣中就有一件产自这里。
Dongwangji Town, located in Guanyun County, Jiangsu Province, was once one of the poorest areas in the province. Today, it has become the global production center for sexy lingerie, with one out of every two sexy lingerie items worldwide originating from here.
根据官方数据，当地情趣内衣年销售额达30亿元，拥有500多家规模工厂和3000多家网店。这个惊人的转变，要从一位"叛逆少年"说起。
According to official data, the annual sales of sexy lingerie in the area reach 3 billion yuan, with over 500 factories and 3,000 online stores. This remarkable transformation began with a "rebellious teenager".
01 从叛逆少年到情趣内衣大王
01 From Rebellious Teen to Lingerie King
2006年，高中生雷丛瑞还只是个沉迷游戏的"问题学生"。受到淘宝电商模式的启发，他和失业的母亲开了一家网店，最初什么都卖。2008年淘宝政策调整后，他敏锐地发现了情趣内衣的市场空白。
In 2006, high school student Lei Congrui was just a "problem student" addicted to games. Inspired by Taobao's e-commerce model, he and his unemployed mother opened an online store that initially sold everything. After Taobao's policy adjustment in 2008, he keenly discovered the market gap in sexy lingerie.
雷丛瑞采用"集单批发"模式，从广州厂家低价进货后加价转卖。2009年，他的网店年销售额已达10万元。随着业务扩大，他意识到必须建立自己的生产线，于是投资开设了第一家小作坊。
Lei adopted a "bulk order wholesale" model, purchasing goods at low prices from Guangzhou manufacturers and reselling them at a markup. By 2009, his online store's annual sales had reached 100,000 yuan. As the business expanded, he realized the need to establish his own production line and invested in setting up the first small workshop.
02 小镇大妈的"第二春"
02 The "Second Spring" of Townswomen
情趣内衣产业的兴起为当地30-40岁的女性创造了大量就业机会。这些被称为"情趣内衣大妈"的女工们，平均每天能制作80件内衣，月收入可达4000-7000元。
The rise of the sexy lingerie industry has created numerous job opportunities for local women aged 30-40. These female workers, nicknamed "sexy lingerie aunties", can produce an average of 80 pieces per day, with monthly incomes reaching 4,000-7,000 yuan.
"工作比种地轻松，收入更高，时间还自由，"38岁的李莉芬说。虽然部分人仍羞于公开谈论自己的工作，但这份收入实实在在地改善了她们的生活质量。
"The work is easier than farming, pays better, and offers more flexible hours," said 38-year-old Li Lifen. Although some are still shy about publicly discussing their work, this income has genuinely improved their quality of life.
03 从模仿到创新的设计之路
03 From Imitation to Innovative Design
雷丛瑞亲自试穿了200多款情趣内衣来改进产品。"我穿过的比我老婆还多，"他开玩笑说。他设计的"入门级"黑色蕾丝内衣成为爆款，仅他的工厂就售出1000万件。
Lei personally tried on over 200 types of sexy lingerie to improve products. "I've worn more than my wife," he joked. His "entry-level" black lace lingerie became a bestseller, with his factory alone selling 10 million pieces.
随着经验积累，雷丛瑞开始注重产品故事性。他设计的"新娘"系列结合纯洁与性感，展现了专业的设计理念。如今，东王集镇已从简单模仿发展到自主创新阶段。
With accumulated experience, Lei began focusing on product storytelling. His "Bride" series combines purity and sensuality, demonstrating professional design concepts. Today, Dongwangji has progressed from simple imitation to independent innovation.
04 完善的产业链与全球化布局
04 Complete Industrial Chain and Global Layout
通过价格战（9.9元包邮还送18件赠品）和产业链完善，东王集镇成功从广州手中夺取市场份额。当地政府也开始支持这一产业，连续举办三届情趣用品展会。
Through price wars (9.9 yuan with free shipping plus 18 free gifts) and industrial chain improvement, Dongwangji successfully captured market share from Guangzhou. The local government also began supporting the industry, hosting three consecutive adult product expos.
如今，灌云县正在建设投资32.5亿元的"衣趣小镇"，80%产品出口欧美、非洲、中东等地。这个曾经的贫困小镇，真正实现了"让世界更性感"的梦想。
Today, Guanyun County is building a 3.25 billion yuan "Lingerie Town", with 80% of products exported to Europe, America, Africa, the Middle East and other regions. This once impoverished town has truly realized its dream of "making the world sexier".
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SEO Optimization Tips: This article improves search engine visibility through reasonable placement of core keywords like "sexy lingerie", "Dongwangji Town", and "Lei Congrui", combined with long-tail keywords such as "sexy lingerie production base" and "China's sexy lingerie capital". The clear structure, use of H tags to highlight key points, and short, readable paragraphs make it mobile-friendly.
