中国白瓷出海新机遇：133届广交会揭示东南亚陶瓷市场增长趋势
中国白瓷出海新机遇：133届广交会揭示东南亚陶瓷市场增长趋势
New Opportunities for Chinese White Porcelain: 133rd Canton Fair Reveals Growth Trends in Southeast Asian Ceramic Market
4月15日，被誉为中国外贸"风向标"的133届广交会盛大开幕。雨果跨境编辑部现场直击发现，在展会第二期（4月23日）的日用消费品展区中，"中国白·德化瓷"集中展示区成为关注焦点。
April 15th marked the grand opening of the 133rd Canton Fair, known as the "barometer" of China's foreign trade. Our editorial team at Hugo Cross-border discovered that during the second phase (April 23rd) focusing on daily consumer goods, the "Chinese White·Dehua Porcelain" exhibition area became a focal point.
德化文旅集团负责人庄侗伟向雨果跨境透露："东南亚市场正成为德化陶瓷出口的新增长点。当地庞大的华人群体和对中国文化的认同，使得陶瓷产品需求持续上升。"
Zhuang Tongwei from Dehua Cultural Tourism Group told Hugo Cross-border: "Southeast Asian markets are becoming new growth points for Dehua porcelain exports. The large overseas Chinese community and cultural affinity drive increasing demand for ceramic products."
展会亮点 Highlights
- 参展规模：133家德化陶瓷企业，358个展位
- Exhibition Scale: 133 Dehua ceramic enterprises with 358 booths
- 龙头企业：顺美陶瓷、龙鹏陶瓷等同台亮相
- Leading Enterprises: Shunmei Ceramics, Longpeng Ceramics etc.
- 首日成果：收获数十家采购商意向
- First-day Results: Received intentions from dozens of buyers
值得注意的是，德化陶瓷产业正加速数字化转型。2022年5月成立的德瓷天下公司，专门负责推广"中国白"品牌和产业数字化升级。
Notably, Dehua's ceramic industry is accelerating digital transformation. Established in May 2022, Deci Tianxia specializes in promoting the "Chinese White" brand and industrial digital upgrading.
物流解决方案 Logistics Solutions
针对易碎的陶瓷产品，德化企业已建立专业包装和运输体系：
For fragile ceramic products, Dehua enterprises have established specialized packaging and transportation systems:
- 专业包装团队负责产品封装
- Professional packaging teams handle product sealing
- 使用专用运输车辆和专线
- Utilization of dedicated transport vehicles and routes
未来计划：下月将组织企业赴印尼、马来西亚等地开展商务对接，进一步开拓东南亚市场。
Future Plans: Next month will see organized business matchmaking in Indonesia and Malaysia to further develop Southeast Asian markets.
