外贸企业必看：4个月谷歌广告投放效果与费用全解析
文 | Tess 公众号：Tess外贸Club（Tess_2006）
今天一早查看邮箱时，惊喜地发现收到了两封高质量询盘。这让我不禁想分享一下我们团队投放谷歌广告4个月来的真实效果。
This morning when checking emails, I was pleasantly surprised to find two high-quality inquiries. This prompted me to share our team's 4-month experience with Google Ads.
核心数据表现：
Key Performance Metrics:
- 近1个月通过关键词搜索获得56封询盘
- 10月份广告支出不到100美元
- Received 56 inquiries through keyword search in the past month
- October ad spend was under $100
与某些B2B平台不同，谷歌广告的询盘质量明显更高，且不会出现虚假询盘的情况。目前我们已经积累了一批优质客户，部分已经下了样品订单。
Unlike some B2B platforms, Google Ads provides significantly higher quality inquiries without fake leads. We've already built a pool of quality clients, some of whom have placed sample orders.
投放经验分享：
Advertising Insights:
- 无需参加昂贵培训课程，直接注册账户即可开始
- 关键词设置、产品描述、图片/视频质量至关重要
- YouTube视频内容能显著提升广告效果
- No need for expensive training courses - just register an account
- Keyword selection, product descriptions, and media quality are crucial
- YouTube videos can significantly boost ad performance
基于目前的良好效果，我们决定在10月29日的珠海线下聚会中增加谷歌广告投放专题分享，内容包括：
Due to the positive results, we'll add a Google Ads special session to our October 29 Zhuhai meetup, covering:
- 无需特殊工具实现网络访问的方法
- 谷歌广告投放实战心得
- Methods for internet access without special tools
- Practical Google Ads implementation tips
欢迎已经投放谷歌广告并取得效果的朋友现场交流经验！10月29日，珠海见！
Those with Google Ads experience are welcome to share insights! See you in Zhuhai on October 29!
