累积获客10万人以上：看国内口罩龙头如何通过SEO打开国际市场
建德市朝美日化有限公司作为国内市场占有率35%的呼吸防护用品龙头企业，在疫情期间展现了惊人的应变能力。当新型冠状病毒肺炎肆虐时，公司迅速召回员工，除夕仅休息半天就全力投入生产，这种状态持续了一年多。
Chaomei Daily Chemical Co., Ltd., as a leading enterprise with 35% domestic market share in respiratory protection products, demonstrated remarkable adaptability during the pandemic. When COVID-19 struck, the company quickly recalled employees and resumed full production after just half a day off on Chinese New Year's Eve, maintaining this pace for over a year.
疫情下的市场挑战与机遇
Market Challenges and Opportunities During the Pandemic
据企查查数据显示，2020年口罩企业注册量比历年总和还多，相当于每3分钟新增一家口罩企业。面对激烈竞争，朝美在多个平台布局营销渠道，却遭遇了：
According to Qichacha data, mask company registrations in 2020 exceeded the sum of previous years, equivalent to a new mask company every 3 minutes. Facing fierce competition, Chaomei deployed marketing channels on multiple platforms but encountered:
- Facebook、Google、TikTok禁止防疫物资广告
- 亚马逊冻结近4000商家账户
- Facebook, Google, TikTok banned ads for epidemic prevention supplies
- Amazon froze nearly 4,000 merchant accounts
独立站SEO：危机中的新出路
Independent Website SEO: A New Path in Crisis
朝美负责人林焰伟认识到："独立站SEO是一个很好的出路"。经过多方对比，公司选择了全球搜的建站推广方案，仅用1个月就上线了全新的外贸营销型独立站。
Chaomei's director Lin Yanwei realized: "Independent website SEO is an excellent solution." After multiple comparisons, the company chose Global Search's website construction and promotion solution, launching a new foreign trade marketing website in just 1 month.
SEO策略带来的显著成效
Remarkable Results from SEO Strategy
经过9个月的优化，朝美通过谷歌SEO实现了：
After 9 months of optimization, Chaomei achieved through Google SEO:
- 订单量显著增长
- 海外市场影响力倍增
- Significant increase in orders
- Doubled overseas market influence
多语言布局打开全球市场
Multilingual Layout Opens Global Market
朝美采用109种语言的全球布局，解决了小语种市场的推广难题，为不同海外市场打开了大门。
Chaomei adopted a global layout with 109 languages, solving promotion challenges in small language markets and opening doors to different overseas markets.
外贸企业的成功之道在于：既要建立独立站获取长期价值，又要主动开发客户获取短期回报。
The key to success for foreign trade enterprises lies in: both building independent websites for long-term value and actively developing customers for short-term returns.
