潍坊谷歌竞价推广外贸独立站运营指南：30款必备谷歌SEO工具推荐（下）
潍坊谷歌竞价推广外贸独立站运营指南：30款必备谷歌SEO工具推荐（下）
Walmart Foreign Trade Independent Website Operation Guide: 30 Essential Google SEO Tools Recommendation (Part 2)
在上一篇文章中，我们介绍了数据分析、关键词分析和流量分析三大类的18款谷歌SEO工具。本文将为您继续推荐剩余的12款实用工具，帮助您更好地优化外贸独立站。
In the previous article, we introduced 18 Google SEO tools in three major categories: data analysis, keyword research, and traffic analysis. This article will continue to recommend the remaining 12 practical tools to help you better optimize your foreign trade independent website.
一、站点爬取/索引分析工具 | Site Crawling/Indexing Analysis Tools
1、Screaming Frog SEO Spider
费用：免费+付费 | Cost: Free + Paid
功能：网站结构优化、站内SEO参考、网站日常维护等 | Features: Website structure optimization, on-page SEO reference, website maintenance, etc.
介绍：Screaming Frog是一个类似搜索引擎爬虫机器人的工具，可以抓取站点内几乎所有资源并进行优化建议。它能够检查URL结构，报告404错误页面，及时修复问题，提升用户体验。
Introduction: Screaming Frog is a tool similar to search engine crawlers that can crawl almost all resources within a site and provide optimization suggestions. It can check URL structures, report 404 error pages, and promptly fix issues to improve user experience.
2、Moz
费用：免费+付费 | Cost: Free + Paid
功能：关键词研究、排名追踪、网站检测、反向链接 | Features: Keyword research, rank tracking, website auditing, backlinks
介绍：Moz是一个口碑很好的SEO工具，开发了许多反向链接分析的独家指标。不过其主要支持英文语系地区，中文数据较少。
Introduction: Moz is a highly reputable SEO tool that has developed many exclusive metrics for backlink analysis. However, it mainly supports English-speaking regions with limited Chinese data.
二、站点速度工具 | Site Speed Tools
1、Google Pagespeed Insights
费用：免费 | Cost: Free
功能：网站速度优化、网站前期优化、网站更新维护等 | Features: Website speed optimization, pre-launch optimization, maintenance, etc.
介绍：Google官方测速工具，提供页面加载速度评级，检测问题并给出优化建议。
Introduction: Google's official speed testing tool that provides page loading speed ratings, detects issues, and offers optimization suggestions.
2、GTmetrix
费用：免费+付费 | Cost: Free + Paid
功能：网站性能监测、加载速度评估、优化建议 | Features: Website performance monitoring, loading speed evaluation, optimization recommendations
介绍：流行的网站性能监测工具，帮助优化网站性能，提升用户体验和搜索排名。
Introduction: A popular website performance monitoring tool that helps optimize website performance to improve user experience and search rankings.
三、分析链接工具 | Link Analysis Tools
1、Backlink Checker
费用：免费 | Cost: Free
功能：分析竞争对手、找寻外链平台 | Features: Competitor analysis, finding backlink opportunities
介绍：快速浏览网站的反向链接配置文件，显示前100个反向链接，帮助复制竞争对手的优质外链。
Introduction: Quickly view a website's backlink profile, showing the top 100 backlinks to help replicate competitors' quality links.
四、站内图片优化SEO工具 | On-Page Image Optimization Tools
1、ShortPixel
费用：免费+付费 | Cost: Free + Paid
功能：图片压缩、优化和大小调整 | Features: Image compression, optimization, and resizing
介绍：自动优化网站图片，减少文件大小，提升加载速度，支持WebP和AVIF等新格式转换。
Introduction: Automatically optimizes website images to reduce file size and improve loading speed, supporting conversion to new formats like WebP and AVIF.
2、Imagify
费用：免费+付费 | Cost: Free + Paid
功能：图片优化、自定义压缩率 | Features: Image optimization, customizable compression rates
介绍：提供更多自定义选项，让用户在图片尺寸和质量间找到平衡，支持批量优化和还原。
Introduction: Offers more customization options to find the balance between image size and quality, supporting batch optimization and restoration.
通过合理使用这些SEO工具，您可以全面优化外贸独立站的各个方面，从技术SEO到内容优化，从速度提升到链接建设，为您的网站带来更多有价值的流量和转化。
By properly utilizing these SEO tools, you can comprehensively optimize all aspects of your foreign trade independent website - from technical SEO to content optimization, from speed improvement to link building - bringing more valuable traffic and conversions to your site.
