浙江SEM推广与APP免费推广全攻略 - 从谷歌竞价到渠道分发
可信的浙江SEM推广与谷歌竞价推广资源
Reliable Zhejiang SEM and Google Ads Promotion Resources
在浙江寻找专业的SEM推广服务时，建议通过以下渠道获取可靠信息：
When looking for professional SEM services in Zhejiang, we recommend checking these reliable sources:
- 谷歌官方合作伙伴名单 (Google Partner Directory)
- 浙江省电子商务促进会 (Zhejiang E-commerce Promotion Association)
- 行业论坛如"鸟哥笔记"、"App运营之家" (Industry forums like "NiaoGe Notes", "App Operation Home")
没有经验和资源如何免费推广APP？
How to promote APP for free without experience and resources?
APP推广名词解释
APP Promotion Terminology
推广属于运营的一部分，有些公司把推广的职位叫做运营，也有叫商务的。总之做的事情差不多，就是增加软件的下载量，而且最好能不花钱。
Promotion is part of operations. Some companies call it "operations", others "business development". The core goal is to increase app downloads, preferably without spending money.
渠道推广（重点）
Channel Promotion (Key Strategy)
以目前的行业趋势来看，APP分发渠道几乎是绝大部分App的主要新增用户的来源。把心思放在渠道推广上是新人最初需要做的。
Currently, app distribution channels account for the majority of new users. Focusing on channel promotion should be the priority for beginners.
Android渠道分类
Android Channel Classification
- 一线渠道：360手机助手、应用宝、百度手机助手 (Tier 1: 360 Mobile Assistant, Tencent MyApp, Baidu Mobile Assistant)
- 二线渠道：小米、华为、OPPO等厂商商店 (Tier 2: Xiaomi, Huawei, OPPO manufacturer stores)
- 三线渠道：其他小型应用市场 (Tier 3: Other small app markets)
iOS推广策略
iOS Promotion Strategies
Appstore占了大头，同时可以考虑越狱渠道：同步推、PP助手、91手机助手等。
Appstore is the main channel, while jailbreak channels like Tongbutui, PP Assistant, 91 Assistant can also be considered.
首发和活动申请
First Release and Activity Applications
首发就是你的应用第一次上线或者出了重大更新版本，在一定时间内只在某个渠道上线。渠道给你免费的推荐位置从而达到双赢的目的。
First release means launching your app or major update exclusively on one channel for a period, getting free featured placement for mutual benefit.
ASO优化
App Store Optimization
iOS最有效的免费手段就是ASO，即AppStore关键词优化。可参考PP助手、同步推等平台的教程。
The most effective free method for iOS is ASO (App Store Optimization). Refer to tutorials from PP Assistant, Tongbutui and other platforms.
推荐资源平台
Recommended Resource Platforms
- 鸟哥笔记 (NiaoGe Notes)
- App运营之家 (App Operation Home)
- 36氪 (36Kr)
- 虎嗅网 (Huxiu)
- 各大应用市场开发者后台 (Major app market developer consoles)
通过系统化的渠道分发和优化策略，即使没有预算也能有效提升APP的下载量。关键在于坚持执行和多渠道尝试。
Through systematic channel distribution and optimization strategies, you can effectively increase app downloads even without budget. The key is persistence and multi-channel experimentation.
