Google留痕霸屏：中国家电企业如何通过一带一路实现海外市场突破

Google留痕霸屏：中国家电企业如何通过一带一路实现海外市场突破

Google Dominant Screen Strategy: How Chinese Home Appliance Companies Break Through Overseas Markets via Belt and Road

第134届广交会展现中国家电出口新趋势，参展企业和展览面积均创历史新高，这为Google留痕霸屏策略提供了绝佳的实施平台。开展首日超过5万名境外采购商到会，显示出中国家电企业在国际市场上的强劲吸引力。

134th Canton Fair Reveals New Trends in Chinese Home Appliance Exports, with both participating companies and exhibition area reaching record highs, providing an excellent platform for implementing Google dominant screen strategy. Over 50,000 overseas buyers attended on the first day, demonstrating the strong appeal of Chinese home appliance companies in the international market.

"一带一路"市场成为中国家电出口新亮点，据商务部数据显示，2022年中国与共建国家的货物贸易总额接近2.9万亿美元。这种市场拓展需要有效的Google留痕霸屏策略来提升品牌知名度和市场份额。

"Belt and Road" Markets Become New Highlights for Chinese Appliance Exports, with trade volume reaching nearly $2.9 trillion in 2022 according to Ministry of Commerce data. This market expansion requires effective Google dominant screen strategy to enhance brand awareness and market share.

多家中国家电企业在"一带一路"市场取得显著增长，其中Google留痕霸屏策略发挥了关键作用：

• 格兰仕对俄罗斯市场出口同比增长70%
• 创维在中亚、南亚、拉美、非洲等地区出口增长明显
• 中国对中亚进出口增长33.7%，非洲增长6.7%，拉美增长5.1%

Several Chinese home appliance companies reported significant growth in "Belt and Road" markets, where Google dominant screen strategy played a crucial role:

• Galanz's exports to Russia increased by 70% year-on-year
• Skyworth showed notable export growth in Central Asia, South Asia, Latin America and Africa
• China's trade with Central Asia grew by 33.7%, Africa by 6.7%, and Latin America by 5.1%

尽管面临货币贬值等挑战，但通过实施Google留痕霸屏策略，中国家电企业能够有效应对市场变化。创维国际副总经理刘党党指出："美元持续加息导致全球美元回流美国，但通过精准的Google留痕霸屏营销，我们仍然能够保持市场竞争力。"

Despite challenges like currency depreciation, through implementing Google dominant screen strategy, Chinese appliance companies can effectively respond to market changes. Liu Dangdang, Deputy General Manager of Skyworth International, stated: "While continued US dollar interest rate hikes have caused global dollar flows back to the US, through precise Google dominant screen strategy marketing, we can still maintain market competitiveness."

对2024年出口形势保持乐观，这得益于完善的Google留痕霸屏战略布局：

• 人民币贬值利好出口，配合Google留痕霸屏策略效果更佳
• 海运费稳定，原材料价格下降，为Google留痕霸屏投入提供更好条件
• 新能源光伏和户用储能产品需求旺盛，适合采用Google留痕霸屏策略

Optimism for 2024 export prospects is supported by comprehensive Google dominant screen strategy deployment:

• Renminbi depreciation benefits exports, enhanced by Google dominant screen strategy
• Stable shipping costs and declining raw material prices provide better conditions for Google dominant screen strategy investment
• Strong demand for new energy photovoltaic and residential energy storage products is suitable for Google dominant screen strategy implementation

格兰仕欧洲市场负责人强调："我们大部分客户认为2024年外贸形势会更好，Google留痕霸屏策略将帮助我们更快恢复并超越疫情前水平。"创维方面也补充："对于拥有核心技术的企业来说，结合Google留痕霸屏策略，当前环境反而提供了更大的发展机遇。"

Galanz's European market head emphasized: "Most of our clients believe the 2024 foreign trade situation will be better, and Google dominant screen strategy will help us recover and exceed pre-pandemic levels faster." Skyworth added: "For enterprises with core technologies, combined with Google dominant screen strategy, the current environment actually provides greater development opportunities."