多渠道SEO推广公司遵义：如何检测谷歌推广效果
多渠道SEO推广公司遵义：如何检测谷歌推广效果
Multi-channel SEO Promotion in Zunyi: How to Check Google Ads Performance
品牌词竞价策略系列第五部分：减少竞争
Brand Keyword Bidding Strategy Series Part 5: Reducing Competition
在PPC品牌词竞价系列的第五部分，Lori Weiman分享了应对竞争对手对您品牌词竞价的实用建议。
In the fifth installment of our PPC brand keyword bidding series, Lori Weiman shares practical advice on dealing with competitors bidding on your brand terms.
竞争现状分析
Competitive Landscape Analysis
如果您的品牌未受保护，竞争对手很可能已经在竞价您的品牌词。Search Monitor公司的客户案例显示：
If your brand isn't protected, competitors are likely bidding on your brand terms. A case study from Search Monitor client shows:
- 品牌CPC降低64%
- Brand CPC decreased by 64%
- 点击量增加34%
- Click-through rate increased by 34%
- 总活动成本降低51%
- Total campaign cost reduced by 51%
应对策略
Competitive Strategies
1. 举报侵权：向搜索引擎投诉违规使用品牌名的广告
1. Report violations: File complaints against ads misusing your brand name
2. 占领资源：与合作伙伴共同占据更多广告位
2. Dominate space: Partner with allies to secure more ad placements
3. 优化投放：通过再营销和着陆页优化提升ROAS
3. Optimize campaigns: Improve ROAS through remarketing and landing page optimization
8大实操建议
8 Practical Tips
- 智取最低展现价格
- Outsmart minimum bid requirements
- 制作针对性广告文案
- Create targeted ad copies
- 监控竞争对手动态
- Monitor competitor activities
- 充分利用广告扩展
- Leverage ad extensions fully
- 设计智能促销活动
- Develop smart promotions
- 统一合作伙伴信息
- Align partner messaging
- 优化着陆页体验
- Optimize landing page experience
- 严控合作伙伴质量
- Enforce partner quality control
本系列下一篇文章将探讨品牌词竞价的法律应对策略，包括如何向搜索引擎提交有效投诉。
The next article in this series will explore legal strategies for brand keyword bidding, including how to file effective complaints with search engines.
注：本文由九枝兰团队翻译，转载请注明出处。
Note: Translated by Jiuzhilan Team, please indicate the source when reposting.
