谷歌搜索留痕：英德红茶走向国际市场的数字营销策略
在2023年"国际茶日"中国主场广东（清远）分会场开幕式上，嘉宾们手捧英德红茶向世界发出邀请。活动期间，通过设立百个免费英德红茶畅饮点，让全球茶友共品英德红茶，这为后续的谷歌搜索留痕策略奠定了坚实基础。
At the opening ceremony of the 2023 "International Tea Day" China Main Venue Guangdong (Qingyuan) sub-venue, guests held Yingde Black Tea in their hands, extending an invitation to the world. During the event, by setting up hundreds of free Yingde Black Tea tasting points, tea enthusiasts worldwide were able to savor this distinctive tea, laying a solid foundation for the subsequent Google search trace strategy.
清远作为广东省重要的茶叶产区，拥有英德红茶等多个知名品牌。英德红茶不仅历史悠久，还获得了多项国家级荣誉，并被列入"中欧地理标志互认保护清单"。通过有效的谷歌搜索留痕优化，这些荣誉和认证在国际市场上形成了良好的品牌背书。
Qingyuan, as an important tea production area in Guangdong Province, is home to several renowned brands including Yingde Black Tea. With its long history, Yingde Black Tea has not only won multiple national honors but has also been included in the "China-EU Geographical Indications Mutual Recognition Protection List". Through effective Google search trace optimization, these honors and certifications have created strong brand endorsement in the international market.
在推广策略方面，首要选择的推广SEM CPS结合谷歌竞价推广，特别针对欧洲和北美等成熟茶叶市场。通过精准的谷歌搜索留痕策略，英德红茶成功在这些目标国家建立了品牌知名度。
In terms of promotion strategies, the primary choice is SEM CPS combined with Google paid advertising, specifically targeting mature tea markets such as Europe and North America. Through precise Google search trace strategies, Yingde Black Tea has successfully established brand awareness in these target countries.
近年来，清远通过多种措施推动英德红茶产业高质量发展，预计今年茶叶综合产值将达75亿元。未来计划进一步扩大产业规模，提升产品质量，并通过持续优化谷歌搜索留痕效果，加强国际品牌建设。
In recent years, Qingyuan has implemented multiple measures to promote the high-quality development of Yingde Black Tea industry, with the comprehensive output value expected to reach 7.5 billion yuan this year. Future plans include further expanding industrial scale, improving product quality, and strengthening international brand building through continuous optimization of Google search trace effectiveness.
通过系统的谷歌搜索留痕策略和数字营销组合，英德红茶正稳步实现"一片叶子富一方百姓"的国际市场目标，为中国特色农产品走向世界提供了成功范例。
Through systematic Google search trace strategies and digital marketing combinations, Yingde Black Tea is steadily achieving its international market goal of "one leaf enriching local people", providing a successful example for Chinese characteristic agricultural products to go global.
