永安SEO推广公司：谷歌广告节日营销策略全解析
图片来源：图虫创意
Hello，我又来开始9月的更新了，本期主要和大家讨论一下未来几个月的重点节日投放内容，围绕Google投放为主的ads（具体可以看我之前关于Google对营销的重要性）
Hello everyone! I'm back with September updates. This issue focuses on holiday marketing strategies for the coming months, primarily centered around Google Ads (you can refer to my previous articles about the importance of Google for marketing).
本期重点：
Key Points:
1. 2021节日回顾 | 2021 Holiday Review
2. 设定目标 | Setting Goals
3. 做好准备 | Preparation
4. 采取行动 | Taking Action
1、2021节日回顾
1. 2021 Holiday Review
据Salesforce 的《2021 年节假日购物季报告》中，我们得出，2021 年全球节日季（11-12月）线上销售额达到了1.14万亿美金，同比增长了26%。
According to Salesforce's "2021 Holiday Shopping Season Report", global online sales during the holiday season (November-December) reached $1.14 trillion, a 26% year-on-year increase.
2022接下来重点节日有：
Key holidays for 2022:
10月：排灯节，万圣节 | October: Diwali, Halloween
11月：感恩节，黑色星期五，网购星期一 | November: Thanksgiving, Black Friday, Cyber Monday
12月：圣诞节，年终购物节 | December: Christmas, Year-end Shopping Festival
1月：元旦，1月大促 | January: New Year's Day, January Sales
2、设定目标
2. Setting Goals
当我们有了大致的时间线后，就需要制定推广时间线，我们把周期分为三个阶段，分别为：
After establishing the timeline, we need to create a promotion schedule divided into three phases:
准备及初推广：9月 | Preparation & Initial Promotion: September
行动：10月-11月 | Execution: October-November
收获：11月-12月 | Harvest: November-December
3、做好准备
3. Preparation
目前越来越多的消费者对于隐私的保护需求愈发明显，所以为规避这一问题，可以使用Google代码打好数据基础。
With growing consumer concerns about privacy, using Google tags can help establish solid data foundations while addressing these concerns.
4、采取行动
4. Taking Action
想在购物季取得成功，关键是能在节日购物各个时间点接触他们，并创造可以可以转化的需求。
The key to success during shopping seasons is reaching consumers at every touchpoint and creating convertible demand.
Google广告特色策略：
Google Ads Special Strategies:
1. 选择智能出价策略 | Use smart bidding strategies
2. 尝试使用广泛匹配 | Experiment with broad match
3. 优化广告内容 | Optimize ad content
4. 使用动态搜索广告 | Utilize dynamic search ads
以上就是本期全部内容，下期我们重点讲讲效果最大化广告给搜索广告带来的帮助。
That's all for this issue. Next time we'll focus on how Performance Max campaigns can enhance search ads.
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