千亿美元宠物市场爆发：户外宠物用品出海全攻略
全球宠物经济持续升温 | Global Pet Economy Continues to Heat Up
根据APPA数据显示，2022年美国人在宠物上的花费达到1368亿美元，较2021年的1236亿美元显著增长。不仅美国，英国、澳大利亚等欧洲国家以及中东、日韩等地区的养宠人数都在持续攀升。
According to APPA data, Americans spent $136.8 billion on pets in 2022, a significant increase from $123.6 billion in 2021. Not only in the US, but the number of pet owners is also rising steadily in European countries like the UK and Australia, as well as in the Middle East, Japan, and South Korea.
宠物户外用品搜索量激增 | Surge in Searches for Outdoor Pet Products
谷歌趋势数据显示，过去30天"pets outdoor"的全球搜索热度维持在50-100之间。其中"outdoor cat enclosure"和"diy outdoor cat house"等关键词热度飙升，显示随着秋季到来，宠物户外活动需求显著增长。
Google Trends data shows that global searches for "pets outdoor" have maintained a popularity score of 50-100 over the past 30 days. Keywords like "outdoor cat enclosure" and "diy outdoor cat house" have seen a surge in popularity, indicating significant growth in demand for pet outdoor activities as autumn arrives.
爆款产品案例分析：三合一宠物水杯 | Case Study of a Hit Product: 3-in-1 Pet Water Bottle
一款集饮水、喂食、拾便于一体的三合一宠物水杯在TikTok上引发热议，相关视频获得370万次播放。亚马逊美国站上同类产品月销达4000+单，售价8.99-19.99美元。
A 3-in-1 pet water bottle combining drinking, feeding, and waste collection functions has sparked heated discussions on TikTok, with related videos receiving 3.7 million views. Similar products on Amazon US have achieved monthly sales of over 4,000 units, priced between $8.99-$19.99.
市场前景与机遇 | Market Outlook and Opportunities
SkyQuestT数据显示，2022年全球宠物配件市场规模达246亿美元，预计到2031年将增长至471.6亿美元，年复合增长率7.5%。约37%的宠物主人计划在2023年携带宠物旅行，平均花费294美元。
SkyQuestT data shows that the global pet accessories market was valued at $24.6 billion in 2022 and is expected to grow to $47.16 billion by 2031, with a CAGR of 7.5%. About 37% of pet owners plan to travel with their pets in 2023, with average spending of $294.
出海策略建议 | Global Expansion Strategy Recommendations
1. 产品创新：开发带有GPS功能的智能宠物牌、水质净化宠物饮水器等差异化产品
2. 社交媒体营销：利用TikTok、Instagram等平台展示产品使用场景
3. 节日营销：把握万圣节、国际爱狗日等节点开展促销活动
4. 品牌建设：通过独立站打造品牌形象，实施订阅制销售模式
1. Product Innovation: Develop differentiated products like GPS-enabled smart pet tags and water-purifying pet water bottles
2. Social Media Marketing: Showcase product usage scenarios on platforms like TikTok and Instagram
3. Holiday Marketing: Leverage occasions like Halloween and International Dog Day for promotions
4. Brand Building: Establish brand image through independent websites and implement subscription sales models
注意事项 | Key Considerations
宠物户外用品通常涉及外观专利，卖家需特别注意知识产权问题。同时应优先采用环保材料，强调产品安全性。
Outdoor pet products often involve design patents, so sellers need to pay special attention to intellectual property issues. Eco-friendly materials should be prioritized, with emphasis on product safety.
