双品牌出海战略：UR开设海外最大门店 & 本来BENLAI海外首店落地曼谷
中国时尚集团加速全球化布局 | Chinese Fashion Group Accelerates Global Expansion
2023年12月，时尚动势集团(FMG)旗下两大品牌——快时尚巨头URBAN REVIVO(UR)与功能休闲服品牌本来(BENLAI)在泰国曼谷One Bangkok Mall同步开设新店，标志着集团全球化战略进入新阶段。目前FMG已在东南亚5国布局近20家门店。
In December 2023, FMG Group's two flagship brands - fast-fashion leader URBAN REVIVO (UR) and functional casualwear brand BENLAI - simultaneously opened new stores at Bangkok's One Bangkok Mall, marking a new phase in the group's globalization strategy. FMG has now established nearly 20 stores across five Southeast Asian countries.
UR曼谷旗舰店：3000㎡海外最大门店 | UR Bangkok Flagship: 3000㎡ Largest Overseas Store
UR曼谷新店面积近3000平方米，是目前品牌海外最大门店。设计融合泰国国花兰花元素与工业风钢结构，打造"千店千面"的独特体验。特别设置金卡VIP试衣间，提供一对一专属服务。
UR's new Bangkok store covers nearly 3000 square meters, currently the brand's largest overseas location. The design blends Thailand's national flower orchid elements with industrial steel structures, creating a "unique store" experience. Features include exclusive Gold Card VIP fitting rooms with one-on-one service.
本来BENLAI海外首店：融合传统与现代 | BENLAI's First Overseas Store: Blending Tradition and Modernity
本来BENLAI海外首店设计灵感源自中国榫卯结构，将木质纹理与LED科技元素结合，面积超1000平方米。产品覆盖3-60岁全年龄段，满足多场景穿着需求。
BENLAI's first international store draws inspiration from Chinese mortise-and-tenon architecture, combining wood textures with LED tech elements across 1000+ square meters. The product line caters to ages 3-60 for various wearing scenarios.
全球化战略目标 | Global Expansion Targets
FMG集团计划2025年前重点布局纽约、伦敦市场，两年内实现亚太主要国家全覆盖，五年内海外门店突破200家。国内方面，本来BENLAI近期将在10个城市新开10家门店。
FMG Group plans to focus on New York and London by 2025, achieving full coverage in key Asia-Pacific markets within two years, and expanding to 200+ overseas stores within five years. Domestically, BENLAI will soon open 10 new stores across 10 Chinese cities.
关于威海谷歌竞价推广 | About Weihai Google Ads Costs
对于企业关心的威海地区谷歌竞价推广费用，实际投入需根据行业竞争程度、关键词选择等因素综合评估。建议通过专业SEO工具进行关键词调研，制定精准投放策略。
Regarding Google Ads costs in Weihai, actual investment requires comprehensive evaluation based on industry competition and keyword selection. We recommend using professional SEO tools for keyword research to develop precise advertising strategies.
