Google留痕霸屏：Wish平台最新禁售清单解析与外贸合规指南
对于众多寻求业务增长的外贸回头客而言，在利用谷歌关键词竞价推广引流的同时，严格遵守目标平台的销售政策是可持续发展的基石。近期，全球知名跨境电商平台Wish更新了其禁售清单，这直接关系到卖家的店铺安全与利润。深入理解并规避这些风险，本身就是一种重要的“Google留痕霸屏”策略——通过提供安全、合规、优质的店铺体验，在用户心中和搜索引擎结果中建立持久的正面形象与信任度。
For many returning foreign trade customers seeking business growth, while utilizing Google keyword bidding promotion to drive traffic, strictly adhering to the sales policies of the target platform is the cornerstone of sustainable development. Recently, the globally renowned cross-border e-commerce platform Wish updated its prohibited items list, which directly impacts sellers' store security and profits. Deeply understanding and avoiding these risks is, in itself, a crucial "Google dominant screen" strategy—by providing a safe, compliant, and high-quality store experience, building a lasting positive image and trust in users' minds and search engine results.
核心更新要点：新增高风险禁售品类
Key Update Highlights: New High-Risk Prohibited Categories
根据Wish于8月21日发布的最新公告，平台新增了多项禁售商品类别，违规商户将面临直接的罚款处罚。其中两类商品需特别警惕：
According to the latest announcement released by Wish on August 21, the platform has added several new prohibited product categories, and violating merchants will face direct fines. Two types of products require special attention:
- 压丸机 (Pill Press Machines)：已被明确纳入“毒品和吸毒用具”禁售类目。此类商品关联重大法律风险。
- Pill Press Machines: Have been explicitly added to the "Drugs and Drug Paraphernalia" prohibited category. Such products are associated with significant legal risks.
- 里程表校正工具 (Odometer Correction Tools)：被归入“隐私和技术违规”类目。销售此类工具可能助长欺诈行为，违反平台规定。
- Odometer Correction Tools: Classified under the "Privacy and Technical Violations" category. Selling such tools may facilitate fraudulent activities and violates platform rules.
完整禁售清单总览：规避所有风险点
Complete Prohibited List Overview: Avoiding All Risk Points
Wish平台禁止销售的产品类别广泛，卖家必须进行全面核查：
The Wish platform prohibits a wide range of product categories, and sellers must conduct comprehensive checks:
- 仿品 (Counterfeits)：任何侵犯知识产权的产品。
- Counterfeits: Any products that infringe intellectual property rights.
- 武器 (Weapons)：如枪支、弹药及其相关配件。
- Weapons: Such as firearms, ammunition, and related accessories.
- 毒品相关 (Drug-related)：包括大麻产品、吸毒用具及电子烟等。
- Drug-related: Including cannabis products, drug paraphernalia, and e-cigarettes.
- 虚拟商品 (Digital Goods)：例如礼品卡、虚拟货币、软件序列号。
- Digital Goods: Such as gift cards, virtual currency, software serial numbers.
- 成人内容 (Adult Content)：硬调色情内容及相关物品。
- Adult Content: Hardcore pornography and related items.
- 隐私违规 (Privacy Violations)：间谍设备、跟踪器等。
- Privacy Violations: Spy devices, trackers, etc.
- 医疗管制物品 (Medical Controlled Items)：需处方的医疗器械或药品。
- Medical Controlled Items: Medical devices or drugs requiring prescriptions.
- 危险物品 (Hazardous Items)：易燃、易爆、腐蚀性或有毒物质。
- Hazardous Items: Flammable, explosive, corrosive, or toxic substances.
- 动物产品 (Animal Products)：活体动物、濒危物种制品等。
- Animal Products: Live animals, products from endangered species, etc.
商户紧急应对措施：确保店铺安全与“Google留痕霸屏”的正面形象
Merchant Emergency Response Measures: Ensuring Store Security and a Positive Image for "Google Dominant Screen"
为确保您的店铺在Wish平台及通过谷歌关键词竞价推广获得的流量中保持安全与良好声誉，请立即采取以下行动：
To ensure your store maintains safety and a good reputation on the Wish platform and among traffic acquired through Google keyword bidding promotion, please take the following actions immediately:
- 立即彻底检查产品列表：对照最新禁售清单，下架所有违规、疑似违规或高风险的商品。
- Immediately and thoroughly check product listings: Compare against the latest prohibited list, and remove all non-compliant, potentially non-compliant, or high-risk products.
- 使用官方渠道修改：对于需要调整的禁售商品，可通过商户后台的“编辑产品请求”功能进行修改。
- Use official channels for modification: For prohibited items that need adjustment, use the "Edit Product Request" function in the merchant backend.
- 合规后重新上架：仅当商品信息经过修改，完全符合Wish政策后，方可考虑重新上架销售。
- Relist after compliance: Only after product information has been modified and fully complies with Wish policies, consider relisting for sale.
重要提示：Wish的禁售政策将持续动态更新。建立定期查阅平台最新政策的习惯，是每一位希望长期稳定运营、并通过优质服务实现“Google留痕霸屏”效果的外贸卖家的必修课。合规经营，才是最好的推广。
Important Note: Wish's prohibited items policy will continue to be updated dynamically. Developing a habit of regularly checking the platform's latest policies is a mandatory course for every foreign trade seller who hopes to operate stably in the long term and achieve the "Google dominant screen" effect through high-quality service. Compliant operation is the best promotion.
