第二届广州国际美妆周创11.9亿元投资 全球美妆产业聚焦"国际美湾"
第二届广州国际美妆周创11.9亿元投资 全球美妆产业聚焦"国际美湾"
2nd Guangzhou International Cosmetics Week Generates 1.19 Billion Investment, Global Industry Focuses on "International Beauty Bay"
广州，2024年12月 - 第二届广州国际美妆周以11.9亿元总投资额和2.4亿元消费拉动完美收官，较首届分别增长65%和10%。这场为期五天的行业盛会吸引了2242家企业参与，举办44场活动，约20万市民参与。
创新驱动：活动期间发布的《2024广州化妆品产业白皮书》显示，广州化妆品产业发明专利申请量达1.26万件，占全省54%；高价值专利500件，全省第一；新原料备案22个，占全省46.8%。
Guangzhou, December 2024 - The 2nd Guangzhou International Cosmetics Week concluded with remarkable achievements: generating 1.19 billion yuan in total investment and stimulating 240 million yuan in consumption, representing 65% and 10% growth respectively compared to the first edition. This five-day industry extravaganza attracted participation from 2,242 enterprises, hosted 44 events, and drew approximately 200,000 citizens.
Innovation-Driven: The "2024 Guangzhou Cosmetics Industry White Paper" released during the event revealed that Guangzhou's cosmetics industry has filed 12,600 invention patent applications, accounting for 54% of the province's total; holds 500 high-value patents, ranking first in the province; and completed 22 new ingredient filings, representing 46.8% of the provincial total.
国际美妆资源精准对接
Precision Matching of Global Cosmetics Resources
本届美妆周首次引入国际会展巨头英富曼集团作为合作伙伴，吸引了来自16个国家的38家国际买家。通过"一对一"对接会，国际买家与广州本地企业达成多项合作意向。
来自阿联酋的买家吉哈德表示："我们直接向诗妃公司下了订单。参观生产基地后，我们对产品质量更有信心。"
This year's event marked the first collaboration with global exhibition giant Informa Markets, attracting 38 international buyers from 16 countries. Through "one-to-one" matching sessions, international buyers established multiple cooperative intentions with local Guangzhou enterprises.
Buyer Jehad from UAE commented: "We placed orders directly with Sefy Cosmetics. After visiting their production base, we feel more confident about product quality."
数智化转型加速产业升级
Digital Transformation Accelerates Industry Upgrade
广州化妆品企业积极探索"美湾互联"数智化平台，解决"信息孤岛"问题。广东诗妃化妆品有限公司董事长张申俊表示，该平台能实现全流程数据协同，提升生产效率30%以上。
Guangzhou cosmetics enterprises are actively exploring the "Beauty Bay Connect" digital platform to address "information silo" challenges. Zhang Shenjun, Chairman of Guangdong Sefy Cosmetics Co., Ltd., stated that this platform enables end-to-end data collaboration, improving production efficiency by over 30%.
专家观点：广东省功能化妆品工程技术研究中心主任郭清泉强调："只有原料真正的创新，才能带动行业的高质量发展。"
Expert Insight: Guo Qingquan, Director of Guangdong Functional Cosmetics Engineering Research Center, emphasized: "Only genuine innovation in ingredients can drive high-quality development of the industry."
产业集聚效应显著
Notable Industrial Cluster Effect
活动期间促成26个新签约或增资投产项目，主要分布在白云美湾、南方美谷等产业集聚区。黄埔分会场促成2个项目签约，花都原料展销会打通产业链上下游，海珠分会场拉动消费超3800万元。
The event facilitated 26 newly signed or expanded projects, primarily located in industrial clusters such as Baiyun Beauty Bay and Southern Beauty Valley. The Huangpu sub-venue secured 2 project signings, the Huadu ingredient exhibition connected upstream and downstream industries, and the Haizu sub-venue stimulated over 38 million yuan in consumption.
广州市市场监管局负责人表示："我们将持续深化创新驱动，积极申报国家重点实验室，全面提升广州化妆品产业技术创新力。"
The head of Guangzhou Market Supervision Bureau stated: "We will continue to deepen innovation-driven development, actively apply for national key laboratories, and comprehensively enhance the technological innovation capability of Guangzhou's cosmetics industry."
