跨境电商首选物流解析：为什么谷歌推广要收取服务费？
引爆流量，出海掘金品牌万亿市场 —— 企业品牌出海双百计划公益讲座在青岛成功举办
Igniting Traffic, Tapping into the Trillion-Dollar Global Market — "Double Hundred Plan" Corporate Brand Globalization Forum Held in Qingdao
12月27日，由青岛市贸易发展服务中心和青岛市跨境电子商务协会联合主办的"企业品牌出海双百计划公益讲座"在青岛绿谷翰章产业园隆重举行。本次活动聚焦"引爆流量·品牌出海老板第一课，出海掘金品牌万亿市场"主题，吸引了50余位政府代表和企业家参与。
On December 27, the "Double Hundred Plan" Corporate Brand Globalization Public Welfare Seminar, jointly organized by Qingdao Trade Development Service Center and Qingdao Cross-Border E-Commerce Association, was successfully held at Qingdao Green Valley Hanzhang Industrial Park. Focusing on the theme of "Traffic Explosion·First Lesson for Brand Globalization, Tapping into the Trillion-Dollar Global Market", the event attracted over 50 government representatives and entrepreneurs.
随着全球化进程加速，中国企业的品牌出海已成为重要战略。讲座深入解读了2024年企业出海趋势、本土化品牌营销方案及政策支持，特别针对"品效合一"的国际化传播策略和流量突破方案进行了专业指导。
With the acceleration of globalization, brand globalization has become a crucial strategy for Chinese enterprises. The seminar provided in-depth analysis of 2024 overseas expansion trends, localized brand marketing solutions and policy support, with special focus on professional guidance for "integration of branding and performance" international communication strategies and traffic breakthrough solutions.
国际营销专家金鑫在《破局·海外本土化品牌营销刻不容缓》主题演讲中，分享了六大核心内容：
International marketing expert Jin Xin delivered a keynote speech titled "Breaking Through: The Urgency of Overseas Localized Brand Marketing", sharing six core insights:
- 新一代海外本土化品牌营销成功路径
- New generation successful paths for overseas localized brand marketing
- 海外品牌营销新思路新玩法
- Innovative approaches to overseas brand marketing
- 单品+定位+事件的品牌认知打造策略
- Product+Positioning+Event brand awareness building strategy
- 中海外市场运营商差异化
- Differences between Chinese and overseas market operators
- 中国企业出海四大危机
- Four major crises for Chinese companies going global
- 品牌出海十年黄金机遇
- Golden decade opportunities for brand globalization
作为跨境电商物流领域的第一选择，谷歌推广服务费问题备受关注。专家指出，服务费主要覆盖：
As the preferred choice in cross-border e-commerce logistics, Google Ads service fees have drawn much attention. Experts explained the fees mainly cover:
- 精准流量获取技术成本
- Precision traffic acquisition technology costs
- 多语言多地区广告优化
- Multilingual and multi-regional ad optimization
- 持续的数据分析和策略调整
- Continuous data analysis and strategy adjustment
- 品牌安全保护机制
- Brand safety protection mechanisms
讲座现场交流热烈，企业家们就跨境电商物流选择、谷歌推广优化等实际问题与专家进行了深入探讨，为2024年品牌出海战略提供了宝贵思路。
The forum featured vibrant discussions, with entrepreneurs engaging in in-depth exchanges with experts on practical issues including cross-border e-commerce logistics selection and Google Ads optimization, providing valuable insights for 2024 brand globalization strategies.
