沃尔玛全球电商2024招商启动：10城巡回助力卖家掘金美国市场
中国卖家加速布局沃尔玛电商平台 | Chinese Sellers Accelerate Expansion on Walmart E-commerce Platform
自2021年3月沃尔玛向中国卖家开放招商以来，这个全球零售巨头的电商平台已成为跨境卖家的新蓝海。深圳招商会现场座无虚席，线上直播观看峰值突破2万人，标志着沃尔玛全球电商业务进入高速增长期。
Since Walmart opened its platform to Chinese sellers in March 2021, this global retail giant's e-commerce platform has become a new blue ocean for cross-border sellers. The Shenzhen recruitment conference was packed, with live-stream viewership peaking at over 20,000, marking the beginning of rapid growth for Walmart's global e-commerce business.
01 美国电商市场持续增长 | US E-commerce Market Continues to Grow
根据Digital Commerce360数据，2024年第一季度美国电商销售额达2681.2亿美元，同比增长8.5%，渗透率创22.2%的历史新高。分析师预测2024全年销售额将达1.217万亿美元。
According to Digital Commerce360, US e-commerce sales reached $268.12 billion in Q1 2024, up 8.5% YoY, with penetration hitting a record high of 22.2%. Analysts predict annual sales will reach $1.217 trillion in 2024.
02 成功卖家案例 | Success Stories
汽配大卖Kila通过产品研发优势，2023黑五网一期间在沃尔玛平台实现500%销售额增长；宠物用品卖家Bill通过供应链优化获得450%年增长，黑五首日更创下1300%爆发式增长。
Auto parts seller Kila achieved 500% sales growth during 2023 Black Friday/Cyber Monday on Walmart platform through product R&D advantages; Pet supplies seller Bill achieved 450% annual growth through supply chain optimization, with explosive 1300% growth on Black Friday.
03 2024十城巡回招商会 | 2024 10-City Recruitment Tour
沃尔玛全球电商将于6月25日起在杭州、上海、泉州、厦门、武汉、广州、苏州、郑州、成都、义乌等10城举办线下招商会，官方团队将解读最新政策，行业专家分享运营实战经验。
Walmart Global E-commerce will hold offline recruitment conferences in Hangzhou, Shanghai, Quanzhou, Xiamen, Wuhan, Guangzhou, Suzhou, Zhengzhou, Chengdu, and Yiwu starting June 25. The official team will interpret the latest policies, and industry experts will share practical operational experience.
参会福利：现场卖家可享受专属入驻优惠 | Benefits: On-site sellers can enjoy exclusive registration benefits
