金融推广SEO客户最多：谷歌与百度SEO差异解析及独立站风口机遇
近年来，跨境电商发展势头强劲。与此同时，亚马逊的"封店潮"也促使众多国内跨境卖家开始布局独立站。得益于社交媒体庞大的用户基础和社交互动特性，独立站背后的卖家选择Facebook作为商品销售和推广的重要基地。
In recent years, cross-border e-commerce has developed strongly. At the same time, Amazon's "store closure wave" has prompted many domestic cross-border sellers to start laying out independent stores. Thanks to the huge user base and social interaction characteristics of social media, sellers behind independent stores choose Facebook as an important base for product sales and promotion.
看到Facebook通过独立站的流量采购生意赚得盆满钵满，谷歌也坐不住了。日前，作为谷歌跨境电商加速计划的重要一环，其首个跨境电商加速中心在厦门自贸片区海上世界正式启用。
Seeing Facebook making a lot of money from the traffic procurement business of independent stores, Google couldn't sit still. Recently, as an important part of Google's cross-border e-commerce acceleration plan, its first cross-border e-commerce acceleration center was officially opened in the Haishang World of Xiamen Free Trade Zone.
谷歌与百度SEO的核心差异
Core Differences Between Google and Baidu SEO
1. 算法侧重点不同
谷歌更注重内容质量和用户体验，百度则更重视网站与百度自身生态的契合度
1. Different algorithm focus
Google pays more attention to content quality and user experience, while Baidu pays more attention to the fit between the website and Baidu's own ecosystem
2. 外链权重差异
谷歌对外链质量要求极高，百度则更看重数量
2. Difference in external link weight
Google has extremely high requirements for external link quality, while Baidu pays more attention to quantity
独立站风口是否已过？
Has the Opportunity for Independent Stores Passed?
跨境电商独立站的风口已经过去？现在入场已经太晚了？事实上，跨境电商独立建站已经存在了很长时间，但真正的风口是在2021年夏季出现，并在2022年达到鼎盛。
Has the opportunity for cross-border e-commerce independent stores passed? Is it too late to enter now? In fact, cross-border e-commerce independent stores have existed for a long time, but the real opportunity appeared in the summer of 2021 and reached its peak in 2022.
自2021年5月以来，亚马逊开始对涉及"不当使用评论功能"等行为进行集中治理。这一举措让大量"All in 亚马逊"的国内卖家开始思考多元化发展，因此独立站迎来了爆发式增长。
Since May 2021, Amazon has begun to centrally manage behaviors involving "improper use of review functions". This move has made a large number of domestic sellers who "All in Amazon" start to think about diversified development, so independent stores have ushered in explosive growth.
独立站VS平台：流量获取挑战
Independent Stores VS Platforms: Traffic Acquisition Challenges
虽然搭建一个电商独立站并不难，但如何让海外消费者知道这个网站并进入消费是一个难题。与亚马逊等平台相比，独立站面临的最大挑战不是商品价格没有竞争力，而是缺乏影响力。
Although it is not difficult to build an e-commerce independent store, how to let overseas consumers know this website and enter consumption is a problem. Compared with platforms such as Amazon, the biggest challenge faced by independent stores is not that the product price is not competitive, but the lack of influence.
导致独立站衰落的首要原因是流量成本上升。由于两年前的这一轮跨境电商热潮吸引了太多参与者入局，导致社媒流量和搜索流量价格纷纷上涨。
The primary reason for the decline of independent stores is the rise in traffic costs. Because this round of cross-border e-commerce boom two years ago attracted too many participants, leading to the rise in the price of social media traffic and search traffic.
全托管模式的冲击
The Impact of Full Hosting Model
国内跨境电商"四小龙"(Temu、SHEIN、AliExpress和TikTok Shop)带来了全托管模式，平台负责核价、运营、物流、售后等环节，卖家只需负责供货。这种"让专业的人做专业的事"的模式很快赢得了众多跨境电商卖家的青睐。
The "Four Little Dragons" of domestic cross-border e-commerce (Temu, SHEIN, AliExpress and TikTok Shop) have brought a full hosting model, where the platform is responsible for price verification, operation, logistics, after-sales and other links, and sellers only need to be responsible for supply. This model of "letting professionals do professional things" quickly won the favor of many cross-border e-commerce sellers.
因此，谷歌的跨境电商加速中心面临的最大挑战不仅是提供更廉价的流量，还需要找出与Temu的差异化优势。否则，这个跨境电商加速中心可能会面临巧妇难为无米之炊的困境。
Therefore, the biggest challenge faced by Google's cross-border e-commerce acceleration center is not only to provide cheaper traffic, but also to find out the differentiated advantages with Temu. Otherwise, this cross-border e-commerce acceleration center may face the dilemma of being unable to make bricks without straw.
