5个最佳免费自学SEO技术的网站推荐 | 谷歌推广竞价策略指南
在数字营销领域，SEO优化和谷歌推广竞价是两个最重要的获客渠道。本文将为您推荐5个最佳免费自学SEO技术的网站，同时分享谷歌推广竞价的合理预算策略。
In the field of digital marketing, SEO optimization and Google Ads bidding are two of the most important customer acquisition channels. This article will recommend the top 5 free SEO learning websites and share reasonable budget strategies for Google Ads bidding.
1. Moz SEO学习中心
1. Moz SEO Learning Center
优点：提供全面的SEO入门指南、教程和行业洞察文章，适合深入学习SEO的专业人士。
Pros: Offers comprehensive SEO beginner guides, tutorials and industry insights, suitable for professionals who want to learn SEO in depth.
网址：https://moz.com/learn/seo
2. Google Search Central
2. Google Search Central
优点：Google官方提供的权威SEO指南，包含搜索控制台等实用工具。
Pros: Authoritative SEO guide provided by Google, including practical tools like Search Console.
网址：https://developers.google.com/search/docs/beginner/seo-starter-guide
3. SEMrush学院
3. SEMrush Academy
优点：提供由SEO专家Greg Gifford授课的免费基础课程，注重实战案例分析。
Pros: Offers free basic courses taught by SEO expert Greg Gifford, focusing on practical case studies.
网址：https://www.semrush.com/academy/seo-basics-course-with-greg-gifford
4. Yoast SEO培训
4. Yoast SEO Training
优点：专注于WordPress网站的SEO优化，提供针对性的优化建议。
Pros: Focuses on SEO optimization for WordPress websites, providing targeted optimization suggestions.
网址：https://yoast.com/academy/seo-training
5. HubSpot学院
5. HubSpot Academy
优点：综合数字营销教育平台，SEO课程涵盖基础知识到战略规划。
Pros: Comprehensive digital marketing education platform, SEO courses cover from basic knowledge to strategic planning.
网址：https://academy.hubspot.com/courses/seo
谷歌推广竞价策略
Google Ads Bidding Strategies
对于谷歌推广竞价，合理的预算设置应考虑：
For Google Ads bidding, reasonable budget settings should consider:
- 行业竞争程度 (Industry competition level)
- 关键词商业价值 (Commercial value of keywords)
- 转化率数据 (Conversion rate data)
- 投资回报率目标 (ROI goals)
建议新手从每日50-100美元的预算开始测试，根据数据表现逐步调整。
It is recommended that beginners start testing with a budget of $50-100 per day and gradually adjust according to data performance.
