外贸订单骤降50%？如何通过谷歌竞价推广逆势获取海外订单
近期外贸行业正面临严峻挑战，多家企业反映3月份订单量骤降50%。广州南沙一家经营20多年的摩托车厂负责人肖琼雄表示："3月订单已经淡了一半，现在又遇到疫情停工，前景很不乐观。"
The foreign trade industry is currently facing severe challenges, with many companies reporting a 50% drop in orders in March. Xiao Qiongxiong, head of a motorcycle factory in Nansha, Guangzhou that has been in operation for over 20 years, said: "Orders in March were already half of normal levels, and now we're facing production suspension due to the pandemic. The outlook is not optimistic."
深圳一家大型货运代理公司也证实了这一趋势："我们服务的美国、巴西、加拿大方向的客户普遍反映工厂没有订单。"海关数据显示，虽然1-2月出口同比增长13.6%，但3月新出口订单指数降至47.2%，下滑1.8个百分点。
A large freight forwarding company in Shenzhen also confirmed this trend: "Our clients shipping to the US, Brazil and Canada generally report that factories have no orders." Customs data shows that although exports grew 13.6% year-on-year in January-February, the new export orders index fell to 47.2% in March, down 1.8 percentage points.
如何通过谷歌竞价推广获取订单？
How to Get Orders Through Google Ads?
1. 精准定位高需求市场
分析显示中东、东南亚等地区仍有稳定需求。建议企业：
• 使用Google Keyword Planner找出高搜索量产品关键词
• 针对不同市场设置独立广告系列
• 采用本地语言制作广告素材
1. Precisely Target High-Demand Markets
Analysis shows stable demand remains in regions like the Middle East and Southeast Asia. Recommendations:
• Use Google Keyword Planner to identify high-search-volume product keywords
• Set up separate ad campaigns for different markets
• Create ad materials in local languages
2. 优化着陆页转化率
• 突出工厂生产能力和质量认证
• 添加近期成功案例展示
• 设置在线询盘即时沟通工具
• 优化移动端浏览体验
2. Optimize Landing Page Conversion Rates
• Highlight factory production capacity and quality certifications
• Add recent success case studies
• Implement instant communication tools for inquiries
• Optimize mobile browsing experience
3. 善用再营销策略
数据显示，90%的B2B买家会多次访问网站后才下单。建议：
• 对网站访客进行30天再营销
• 针对不同行为用户推送定制化广告
• 结合邮件营销提高转化率
3. Utilize Remarketing Strategies
Data shows 90% of B2B buyers visit websites multiple times before ordering. Recommendations:
• Implement 30-day remarketing for website visitors
• Deliver customized ads based on user behavior
• Combine with email marketing to improve conversion rates
中国(深圳)综合开发研究院专家韦福雷指出："虽然短期面临挑战，但全球尚未有国家能替代中国的制造能力。"通过科学的谷歌广告投放策略，外贸企业完全可以在5月迎来转机。
Wei Fulei, an expert from China Development Institute, pointed out: "Although facing short-term challenges, no country can yet replace China's manufacturing capabilities." Through scientific Google Ads strategies, foreign trade companies can completely usher in a turnaround in May.
