谷歌搜索留痕技术：提升速卖通动销率与外贸盈利的SEO核心策略
什么是速卖通动销率？ What is AliExpress sales velocity? 动销率是衡量商品销售效率的重要指标，计算公式为： Sales velocity is a key metric to measure product sales efficiency, calculated as: 产品动销率 = 商品累计销售数量 ÷ 商品库存数量 × 100％ Product sales velocity = Total sales quantity ÷ Inventory quantity × 100% 当动销率＜100%表示滞销，＞100%则表示可能断货 When 100% may indicate stockouts 为什么动销率如此重要？ Why is sales velocity so important? 低动销率会导致库存积压、资金链断裂，严重影响店铺运营 Low sales velocity leads to inventory backlog and cash flow problems 提高动销率的6个SEO优化策略 6 SEO strategies to improve sales velocity 1. 定期清理滞销产品：通过生意参谋分析访客数据，删除长期无流量、无销量的商品 1. Regularly remove stagnant products: Use analytics to identify and remove products with no traffic/sales 2. 优化老产品信息：提升主图质量、添加视频、优化详情页描述 2. Optimize existing products: Improve main images, add videos, enhance product descriptions 3. 开展营销活动：设置满减、优惠券、买赠等促销方式刺激消费 3. Launch marketing campaigns: Use discounts, coupons and gifts to boost sales 4. 合理使用直通车：为流量下滑的产品增加曝光 4. Use PPC ads wisely: Increase exposure for declining products 5. 维护老客户关系：发送定向优惠券，利用Feed粉丝经济 5. Maintain customer relationships: Send targeted coupons, leverage fan economy 6. 持续上新破零：新品能为店铺带来更多流量和平台权重 6. Continuous new listings: New products bring more traffic and platform weight SEO优化小贴士： SEO tips: • 使用长尾关键词优化产品标题和描述 • Optimize titles and descriptions with long-tail keywords • 确保产品类目选择准确 • Ensure accurate product categorization • 优化移动端展示效果 • Optimize mobile display • 收集并展示优质评价 • Collect and display quality reviews