国内顶尖的服贸:谷歌竞价推广与SSL证书对SEO的影响
谷歌竞价推广是什么意思?
What is Google Ads (formerly Google AdWords)?
谷歌竞价推广(Google Ads,原Google AdWords)是全球领先的付费广告平台,允许企业在Google搜索结果页和合作网站上展示广告。广告主通过关键词竞价,当用户搜索相关词时,广告就有机会展示在搜索结果顶部或底部。
Google Ads (formerly known as Google AdWords) is the world's leading paid advertising platform that allows businesses to display ads on Google search results pages and partner websites. Advertisers bid on keywords, and when users search for those terms, the ads have the opportunity to appear at the top or bottom of search results.
SSL证书对网站SEO排名有提升作用吗?
Do SSL certificates improve website SEO rankings?
在Google不断演变的SEO排名算法中,最新的算法之一是将使用SSL证书的网站纳入其"可信赖度"考量。如果您的网站部署了vTrus SSL等专业的SSL安全证书,就会显示独特的企业绿色标记,这会让访客感到网站安全可靠,不会是钓鱼、骗局或被黑的网站。
In Google's evolving SEO ranking algorithms, one of the latest updates considers websites with SSL certificates in its "trustworthiness" evaluation. If your website deploys professional SSL security certificates like vTrus SSL, it will display a distinctive green business marker, making visitors feel the site is secure and reliable - not a phishing scam, fraudulent site, or hacked website.
HTTPS网站的访客更愿意留下信息或向客服咨询购买产品,这对促进网站询盘的转化大有帮助。此外,国内的360浏览器等早已开始对非https网站标记为不安全,百度搜索引擎也对https网站有所偏好。
Visitors to HTTPS websites are more willing to leave information or consult customer service about products, which greatly helps improve conversion rates. Additionally, domestic browsers like 360 have long marked non-HTTPS sites as "not secure," and Baidu's search engine also shows preference for HTTPS websites.
