罗马尼亚电商市场爆发：65亿欧元规模下中国卖家的掘金机会
图片来源：eMAG平台
提及欧洲，一直以来都是中国出口电商聚焦的热门市场。但相较于跨境卖家众所周知的英国、法国、德国等成熟电商市场，近年来中东欧地区电商市场正以惊人的增长速度向跨境卖家预示着自身的无限潜力。
When it comes to Europe, it has always been a hot market for Chinese export e-commerce. However, compared to mature e-commerce markets like the UK, France, and Germany that cross-border sellers are familiar with, the Central and Eastern European e-commerce market has been showing astonishing growth potential in recent years.
而在这之中，作为"一带一路"沿线重要节点的罗马尼亚电商市场，正处于高速成长期，是中东欧地区不容错过的一支"潜力股"。据外媒报道，2021年罗马尼亚电商市场规模或将达65亿欧元。
Among them, Romania's e-commerce market, as an important node along the "Belt and Road", is in a period of rapid growth and is an unmissable "dark horse" in the Central and Eastern European region. According to foreign media reports, Romania's e-commerce market size may reach €6.5 billion in 2021.
疫情催化在线市场持续增长，各品类需求相继爆发
Pandemic Accelerates Online Market Growth with Category Demand Surges
据欧盟统计局的数据显示，在过去5年中，罗马尼亚以平均每年27%的电商市场增幅，成为欧洲国家中发展最快的国家。同时，在2020年经济下滑的大趋势之下，罗马尼亚也成为欧洲为数不多能够迅速恢复的国家之一。
According to Eurostat data, Romania has become the fastest-growing country in Europe in the past five years with an average annual e-commerce market growth rate of 27%. Meanwhile, under the general trend of economic decline in 2020, Romania was also one of the few European countries that could recover quickly.
罗马尼亚消费者四大特征：
Four Key Characteristics of Romanian Consumers:
- 偏好品牌消费 - Brand preference
- 重性价比 - Value for money orientation
- 注重售后服务 - Emphasis on after-sales service
- 支付方式逐渐多元化 - Diversifying payment methods
群雄逐鹿，eMAG仍是"地头蛇"
Competitive Landscape: eMAG Remains the Local Leader
谈及罗马尼亚电商平台，除跨境卖家所熟知的全球速卖通(AliExpress)、亚马逊之外。不管是从注册用户数还是从网站浏览量来说，本土电商 eMAG是一堵绕不开的"电商高墙"。其平台每月访问量达8000万，超过 850 万客户在该平台上至少下过一个订单。
When it comes to Romanian e-commerce platforms, besides AliExpress and Amazon that cross-border sellers are familiar with, local platform eMAG is an unavoidable "e-commerce giant" whether in terms of registered users or website traffic. The platform receives 80 million monthly visits, with over 8.5 million customers having placed at least one order.
eMAG平台优势：
eMAG Platform Advantages:
- 覆盖中东欧多国市场 - Covers multiple CEE markets
- 发达的物流仓储体系 - Advanced logistics and warehousing system
- 对中国卖家友好政策 - Seller-friendly policies for Chinese merchants
- 免费入驻和营销支持 - Free registration and marketing support
现阶段为了让罗马尼亚消费者接触到更多样化的产品，eMAG对海外卖家，尤其是具备供给侧优势的中国卖家持积极开放态度。中国卖家入驻平台无需支付任何费用，即可免费入驻；同时可获得免费的产品上传翻译服务、客户中心支持以及营销活动宣传。
Currently, to expose Romanian consumers to more diversified products, eMAG maintains a positive and open attitude towards overseas sellers, especially Chinese sellers with supply-side advantages. Chinese sellers can register on the platform for free without any fees; they can also receive free product upload translation services, customer center support, and marketing campaign promotion.
