国内企业如何通过跨境电商出海？海关权威解答
浙江某家居用品企业负责人 李女士提问：
我们公司主要生产家居产品，也注册了自主品牌，计划通过跨境电商的业务模式开拓海外市场，想咨询具体应如何操作？
Question from Ms. Li, head of a Zhejiang home products company:
Our company mainly produces home products and has registered independent brands. We plan to explore overseas markets through cross-border e-commerce business models and would like to consult on specific operation methods.
杭州海关回复：
跨境电商新业态是数字经济与实体产业深度融合的外贸新模式，近年来快速发展，在"买全球、卖全球"方面的潜力持续释放、优势逐渐巩固。
Hangzhou Customs reply:
Cross-border e-commerce is a new foreign trade model that deeply integrates digital economy with physical industries. In recent years, it has developed rapidly, with its potential in "buying globally and selling globally" continuously released and advantages gradually consolidated.
贵公司想要通过跨境电商出口商品，可以在已有的跨境电商平台上开设店铺，也可以在国外自主开设独立的销售平台，由此完成商品的线上交易。在具体操作中，跨境电商出口主要有4种业务模式可以选择：
If your company wants to export goods through cross-border e-commerce, you can open stores on existing cross-border e-commerce platforms or independently establish sales platforms abroad to complete online transactions. In specific operations, there are mainly four business models to choose from for cross-border e-commerce exports:
1. 跨境电商零售出口（海关监管代码9610）
该业务模式主要针对小批量、多品名、高频次的跨境电商出口订单，这也是目前国内中小电商卖家采取最多的跨境电商出口业务模式。
1. Cross-border e-commerce retail export (Customs supervision code 9610)
This business model mainly targets small-batch, multi-product, high-frequency cross-border e-commerce export orders, which is currently the most adopted cross-border e-commerce export business model by domestic small and medium-sized e-commerce sellers.
2. 跨境电商保税出口（海关监管代码1210）
该业务模式主要针对大批量出口、需要享受税收优惠政策的跨境电商企业。
2. Cross-border e-commerce bonded export (Customs supervision code 1210)
This business model mainly targets cross-border e-commerce enterprises with large-volume exports that need to enjoy tax preferential policies.
3. 跨境电商企业对企业(B2B)直接出口（海关监管代码9710）
该业务模式主要适用于企业对企业的大批量交易场景。
3. Cross-border e-commerce B2B direct export (Customs supervision code 9710)
This business model is mainly suitable for large-volume transaction scenarios between enterprises.
4. 跨境电商海外仓出口（海关监管代码9810）
该模式通过仓储前置，有效缩短商品配送时间，从而提升客户体验。
4. Cross-border e-commerce overseas warehouse export (Customs supervision code 9810)
This model effectively shortens product delivery time through warehouse prepositioning, thereby improving customer experience.
海关提醒：
为进一步促进跨境电商高质量发展，海关总署近期发布了一系列优化跨境电商出口监管措施公告。
Customs reminder:
To further promote the high-quality development of cross-border e-commerce, the General Administration of Customs recently issued a series of announcements on optimizing cross-border e-commerce export supervision measures.
此外，在"品牌出海"的过程中，建议贵公司充分了解目的地国家(地区)的相关法律法规，比如产品质量标准、知识产权保护、广告宣传规定等方面。
In addition, in the process of "brand going global", it is recommended that your company fully understand the relevant laws and regulations of the destination country (region), such as product quality standards, intellectual property protection, advertising regulations, etc.
（杭州海关所属钱江海关驻下沙办事处跨境电子商务后续管理科副科长 严 驰）
(Deputy Section Chief Yan Chi of Cross-border E-commerce Follow-up Management Section, Xiasha Office, Qianjiang Customs, Hangzhou Customs)
