2024年中国跨境电商进出口预测与市场趋势分析
根据最新行业报告显示,中国跨境电商市场正保持强劲增长态势。中商产业研究院预测2024年中国跨境电商进出口总额将达到2.45万亿元人民币,较2023年的2.38万亿元增长约3%。
According to the latest industry report, China's cross-border e-commerce market maintains strong growth momentum. The China Commercial Industry Research Institute predicts that China's cross-border e-commerce import and export volume will reach 2.45 trillion yuan in 2024, an increase of about 3% from 2.38 trillion yuan in 2023.
从商品结构来看,出口商品中服饰鞋包首饰占比最高达27.3%,其次是电子产品(14.4%)和家居家纺用品(12.4%)。进口方面,美妆及洗护用品以28.8%的占比领先,食品生鲜类占25.2%。
In terms of product structure, apparel, footwear, bags and jewelry account for the highest proportion of exports at 27.3%, followed by electronic products (14.4%) and home furnishings (12.4%). For imports, cosmetics and personal care products lead with 28.8%, while food and fresh produce account for 25.2%.
区域分布方面,出口主要来自广东、浙江、福建和江苏等沿海省份,进口则集中在广东、江苏、浙江、上海和北京等经济发达地区。
Regionally, exports mainly come from coastal provinces such as Guangdong, Zhejiang, Fujian and Jiangsu, while imports are concentrated in economically developed regions including Guangdong, Jiangsu, Zhejiang, Shanghai and Beijing.
如需了解更多跨境电商行业数据与趋势分析,欢迎查阅中商产业研究院发布的《中国跨境电商行业市场前景及投资机会研究报告》。
For more data and trend analysis on the cross-border e-commerce industry, please refer to the "China Cross-Border E-Commerce Industry Market Prospects and Investment Opportunities Research Report" published by the China Commercial Industry Research Institute.