谷歌留痕技术深度应用：Facebook广告投放预算全攻略 - 沈阳谷歌竞价推广中心独家分享
Facebook广告投放预算全攻略 - 沈阳谷歌竞价推广中心独家分享 Complete Guide to Facebook Ad Budgeting - Exclusive Tips from Shenyang Google Ads Center 广告预算需要多少？如何定义小预算？ How much budget do you need? How to define small budget? 想要知道预算的第一步！看看钱包，问问自己有多少钱?你能承担的损失是多少?这决定了你能承受的风险是多少。 The first step to determine your budget! Check your wallet and ask yourself: How much can you afford to lose? This determines your risk tolerance. 如果投入10000元人民币而测试失败，你能负担得起这个成本损失吗?假设可以，那么就大胆行动。相反，假如无法承担或害怕产生这笔损失，那就要调整你的广告预算与计划了。 Can you afford to lose 10,000 RMB if the test fails? If yes, go ahead boldly. If not, you need to adjust your ad budget and plan. 小预算取决于企业和市场规模，一般小型企业来说，小7建议大约5000元到20000元作为广告投放的测试起点预算资金。 Small budget depends on business size and market scale. For small businesses, we recommend 5,000-20,000 RMB as initial testing budget. 广告预算怎么设置? How to set ad budget? 最低预算要求可能会有所不同具体取决于你选择何时收取广告费用。根据你的设置，生命周期预算和MetaAdvantage活动预算(以前称为活动预算优化)的要求也可能略有不同。 Minimum budget requirements may vary depending on when you choose to charge ad fees. Lifecycle budgets and Meta Advantage campaign budgets may also have slightly different requirements. 一、单日预算 1. Daily Budget 单日预算:每天愿意为广告组花费的金额。单日预算是一个平均值，也就是说，Facebook广告会尽力每天为你带来价值接近单日预算的成效。 Daily budget: The amount you're willing to spend daily on an ad set. It's an average value - Facebook will try to deliver results close to your daily budget. 二、总预算 2. Total Budget 总预算：在整个广告组投放期愿意花费的金额。Facebook广告组的成效费用不会超过总预算。 Total budget: The amount you're willing to spend during the entire ad set period. Facebook won't exceed this total budget. 三、最低预算 3. Minimum Budget 最低预算是根据单日金额计算的，无论你使用的是单日预算还是总预算，都需要设置最低预算。 Minimum budget is calculated based on daily amount. Whether you use daily or total budget, you need to set minimum budget. 广告数据不稳定怎么办? What if ad data is unstable? 一个广告系列今天表现还很好，但是不管有没有加预算，明天都有可能崩掉。这些都是正常的一个现象，不必担心，做出相应调整就好。 An ad campaign performing well today might crash tomorrow regardless of budget changes. This is normal - just make corresponding adjustments. 测试阶段实用技巧： Practical testing tips: 1. 使用组预算7-15美金去测，第二天早上七八点左右看下数据进行调整 1. Use $7-15 group budget for testing, check data around 7-8am next day for adjustments 2. 在下午五点左右进行投放，直接用20美金左右的组预算去测试 2. Launch around 5pm using $20 group budget for testing 3. 在晚上七八点左右去看下数据，数据好的组可以留着过夜，数据不好的可以直接降低预算或关掉 3. Check data around 7-8pm - keep good performing groups overnight, pause or reduce budget for poor performers