中小企业订单指数连续两月回升 外贸企业如何拓展客户?
最新数据显示:根据工信部5月7日发布的调查报告,4月份中小企业国内订单指数达47.9%,出口订单指数达47.6%,均实现连续两个月回升,创下2022年2月以来的最高水平。
Latest data shows: According to the MIIT survey released on May 7, the domestic order index for SMEs reached 47.9% in April, while the export order index stood at 47.6%, both showing growth for two consecutive months and hitting the highest level since February 2022.
外贸企业客户开发策略:
Foreign trade client acquisition strategies:
1. 郑州谷歌竞价推广:通过精准的关键词投放获取高质量海外客户,建议外贸企业关注"郑州谷歌竞价推广招聘"等专业服务
1. Zhengzhou Google Ads: Acquire high-quality overseas clients through precise keyword targeting. Foreign trade companies should consider professional services like "Zhengzhou Google Ads recruitment"
2. B2B平台开发:充分利用阿里巴巴国际站、环球资源等专业外贸平台
2. B2B platform development: Make full use of professional foreign trade platforms like Alibaba International and Global Sources
3. 社交媒体营销:LinkedIn、Facebook等平台已成为重要的客户开发渠道
3. Social media marketing: Platforms like LinkedIn and Facebook have become important channels for client acquisition
专家观点:IPG中国首席经济学家柏文喜表示,中小企业订单回暖说明保增长、稳预期、稳就业的政策目标初步达成。
Expert opinion: Bai Wenxi, chief economist of IPG China, stated that the recovery in SME orders indicates the initial achievement of policies aimed at maintaining growth, stabilizing expectations, and ensuring employment.
政策支持:地方政府近期出台多项帮扶政策,包括财税支持、融资解决方案、降低要素成本等,为中小企业创造良好发展环境。
Policy support: Local governments have recently introduced multiple support policies, including fiscal and tax support, financing solutions, and reduced factor costs, creating a favorable development environment for SMEs.
专精特新企业表现亮眼:调查显示67.74%的专精特新企业有创新研发计划,1-3月"小巨人"企业营收利润率达9.6%,显著高于行业平均水平。
Outstanding performance of specialized SMEs: The survey shows 67.74% of specialized SMEs have innovation R&D plans. From January to March, the revenue profit margin of "little giant" enterprises reached 9.6%, significantly higher than the industry average.
行业机遇:太一集团董事长邓迪表示,元宇宙行业正迎来快速发展期;中科链源联合创始人王瑞丽指出,高新技术企业税收优惠政策的落实有效减轻了企业负担。
Industry opportunities: Deng Di, chairman of Taiyi Group, stated that the metaverse industry is entering a period of rapid development; Wang Ruili, co-founder of Zhongke Lianyuan, pointed out that the implementation of tax incentives for high-tech enterprises has effectively reduced the burden on companies.
