2025年ASOS谷歌竞价推广新手入门指南：摩比万思让精准广告更智能
未来广告形态的进化方向 | The Evolution of Future Advertising Formats
想象一下这样的场景：白天在电脑上看到的广告，晚上会在手机端呈现续集内容。这种跨设备的连续性广告体验，正是广告主未来最大的传播需求。如今，已有创新企业正在实现这种多屏联动的广告价值。
Picture this scenario: an ad you see on your computer during the day continues with a sequel on your mobile device at night. This cross-device continuous advertising experience represents advertisers' greatest future communication need. Innovative companies are now making this multi-screen advertising value a reality.
摩比万思的技术创新 | MobiVans' Technological Innovations
成立于2013年的摩比万思(MobiVans)专注于多屏程序化购买(RTB)效果广告和大数据技术。其技术团队开发了三大核心平台：
- AdVans智能RTB 2.0广告交易平台
- "海效推广"移动DSP平台
- DataVans跨屏DMP数据管理平台
Founded in 2013, MobiVans specializes in multi-screen programmatic (RTB) performance advertising and big data technologies. Its technical team has developed three core platforms:
- AdVans Intelligent RTB 2.0 Ad Exchange Platform
- "HaiXiao Promotion" Mobile DSP Platform
- DataVans Cross-Screen DMP Data Management Platform
DSP技术的三大革命 | Three Revolutions of DSP Technology
摩比万思CTO张杰将DSP比作"数据世界的光合作用"，它实现了三大突破：
- 将普通流量转化为个性化消费用户
- 通过手机识别技术聚合有价值的消费群体
- 将广告投放结果转化为可重复使用的用户行为数据库
MobiVans CTO Zhang Jie compares DSP to "photosynthesis in the data world," achieving three breakthroughs:
- Transforming ordinary traffic into personalized consumer users
- Aggregating valuable consumer groups through mobile identification technology
- Converting advertising results into reusable user behavior databases
移动端的数据优势 | Mobile Data Advantages
与传统PC端相比，移动端在数据收集方面具有显著优势：
| 对比维度 | PC端 | 移动端 |
|---|---|---|
| 定位技术 | 基于IP地址的粗略定位 | 基于LBS的精准定位 |
| 用户识别 | Cookie识别设备 | IDFA识别用户 |
Compared to traditional PCs, mobile devices have significant advantages in data collection:
| Comparison Dimension | PC | Mobile |
|---|---|---|
| Positioning Technology | Rough positioning based on IP address | Precise positioning based on LBS |
| User Identification | Cookie identifies devices | IDFA identifies users |
多屏整合的未来趋势 | Future Trends in Multi-Screen Integration
摩比万思提出的多屏整合不仅限于PC和手机，还包括：
- 智能电视
- 智能手表
- 智能家电
张杰认为："多屏的核心是信息价值，而非设备差异。"
MobiVans' multi-screen integration concept extends beyond PCs and phones to include:
- Smart TVs
- Smart watches
- Smart home appliances
Zhang Jie states: "The core of multi-screen is information value, not device differences."
行业认可与合作伙伴 | Industry Recognition and Partnerships
摩比万思已成为谷歌AdSense在中国大陆的认证合作伙伴(GASCP)，这充分证明了其在以下方面的实力：
- 产品解决方案
- 团队服务能力
- 业务拓展能力
MobiVans has become Google AdSense's certified partner (GASCP) in mainland China, demonstrating its strengths in:
- Product solutions
- Team service capabilities
- Business development capabilities
