外贸纺织业回暖：短期复苏与长期挑战并存

外贸纺织业回暖：短期复苏与长期挑战并存

Textile Export Recovery: Short-term Rebound with Long-term Challenges

5月纺织品服装出口显著回升，海关数据显示出口额达292.3亿美元，同比增长20.4%。其中服装出口增长24.9%，表现尤为亮眼。

May saw significant recovery in textile and apparel exports, with customs data showing export value reaching $29.23 billion, a 20.4% year-on-year increase. Apparel exports grew by 24.9%, showing particularly strong performance.

短期增长主要源于三个因素：

Short-term growth stems from three main factors:

1. 去年同期基数较低 - 2020年2月纺织品出口曾暴跌59.9%

1. Low base effect from last year - Textile exports plummeted 59.9% in February 2020

2. 国际市场复苏 - 1-4月对美服装出口增长36.6%，对欧盟增长17.48%

2. International market recovery - Jan-Apr apparel exports to US grew 36.6%, to EU 17.48%

3. 人民币贬值影响 - 5月人民币兑美元贬值最高达7%

3. Impact of RMB depreciation - RMB depreciated up to 7% against USD in May

一线从业者反馈：跨境电商从业者黄逢春表示"物流已基本恢复正常"，但"三四季度新订单仍然不足"。

Frontline feedback: Cross-border e-commerce operator Huang Fengchun noted "logistics have basically returned to normal" but "new orders for Q3-Q4 remain insufficient".

长期挑战不容忽视：

Long-term challenges remain:

• 产业链向东南亚转移趋势明显

• Clear trend of supply chain shifting to Southeast Asia

• 欧美企业寻求供应链多元化

• European/American companies seeking supply chain diversification

• 外贸完全恢复的节点尚未到来

• Full recovery point for foreign trade yet to arrive

专家观点：中国世贸组织研究会副会长霍建国认为"外贸出口潜力尚未完全释放"，预计6-7月将继续反弹。

Expert view: Huo Jianguo, Vice President of China WTO Research Association, believes "foreign trade export potential not fully released yet", expecting continued rebound in June-July.

济宁谷歌竞价推广价格参考：根据行业标准，纺织品类关键词竞价通常在3-15元/点击，具体需根据产品竞争力调整。

Jining Google Ads pricing reference: For textile keywords, bidding typically ranges 3-15 RMB per click, requiring adjustment based on product competitiveness.