外贸新手入门：谷歌推广竞价是什么？克莱赠送进口鞋引发热议
对于刚接触外贸的新手来说，谷歌推广竞价(Google Ads)是一个非常重要的数字营销工具。它通过竞价排名的方式，让企业的产品和服务出现在谷歌搜索结果的显眼位置。
For beginners in foreign trade, Google Ads is a crucial digital marketing tool. Through its bidding system, it helps businesses display their products and services in prominent positions on Google search results.
近日，NBA球星克莱·汤普森的一则社交媒体动态引发了广泛关注。他在个人账号上晒出一张照片，照片中职业国际帆船大奖赛首席执行官Mike Buckley手持克莱赠送的进口安踏篮球鞋。
Recently, NBA star Klay Thompson's social media post has attracted widespread attention. He shared a photo on his personal account showing Mike Buckley, CEO of the professional international sailing competition, holding a pair of imported ANTA basketball shoes gifted by Klay.
克莱配文写道："哥们，晚点我们一起去出海⚓️"，展现了两人的友好关系。这则动态不仅体现了克莱的个人魅力，也展示了中国品牌安踏在国际舞台的影响力。
Klay captioned the post: "Bro, let's go sailing later⚓️", showcasing their friendly relationship. This post not only reflects Klay's personal charm but also demonstrates the influence of Chinese brand ANTA on the international stage.
这个案例很好地说明了：在国际贸易和品牌推广中，名人效应和社交媒体营销可以产生巨大的影响力。同时，选择合适的推广渠道（如谷歌广告）也至关重要。
This case perfectly illustrates: in international trade and brand promotion, celebrity influence and social media marketing can have tremendous impact. Meanwhile, choosing the right promotion channels (like Google Ads) is equally crucial.
