霸总文学席卷全球：中国网文出海如何征服海外读者
中国网文出海已成为文化输出的重要形式，其中"霸道总裁"题材尤其受到海外读者追捧。根据最新数据，2022年中国网络文学全行业海外营收规模达40.63亿元，同比增长39.87%。
Chinese web novels going global has become an important form of cultural export, with "domineering CEO" stories particularly popular among foreign readers. According to the latest data, the overseas revenue of China's online literature industry reached 4.063 billion yuan in 2022, a year-on-year increase of 39.87%.
阅文集团旗下"起点国际"的数据显示，平台已上线约3800部中国网文的翻译作品，培养约41万名海外原创作家，推出海外原创作品约62万部，累计访问用户约2.3亿。
Data from Webnovel (Qidian International) shows that the platform has launched about 3,800 translated Chinese web novels, cultivated about 410,000 overseas original authors, produced about 620,000 original overseas works, and accumulated about 230 million visiting users.
翻译难题：AI还无法完全替代人工
Translation Challenges: AI Still Can't Fully Replace Humans
海读科技创始人李幸磊表示："现阶段AI还降不了网文翻译的成本。网文中很多省略号，如果直接让AI翻译，它会以为这是让它补充发挥，然后长篇大论给你补写一大串。"
Li Xinglei, founder of Haidu Technology, said: "At this stage, AI still can't reduce the cost of translating web novels. There are many ellipses in web novels. If you let AI translate directly, it will think it needs to expand on the content and then write a long paragraph for you."
目前网文出海的主要翻译模式有三种：
- 纯机翻：价格在千字几毛
- 机翻+人工：千字20～50元
- 纯人工翻译：千字最低70元
Currently, there are three main translation models for web novels going global:
- Pure machine translation: costs a few cents per thousand words
- Machine translation + human: 20-50 yuan per thousand words
- Pure human translation: minimum 70 yuan per thousand words
女频文更易出海："霸总"题材全球通吃
Female-oriented Novels Easier to Export: "Domineering CEO" Theme Appeals Globally
数据显示，海外读者最喜欢的两类题材是：言情类占82.4%，幻想类占55.3%。海外女频爆款《抱歉我拿的是女主剧本》在起点国际点击量超过3.574亿，长期占据榜首。
Data shows that the two most popular genres among overseas readers are: romance at 82.4% and fantasy at 55.3%. The overseas hit "Sorry, I Have the Female Lead Script" has received over 357.4 million clicks on Webnovel and has long topped the charts.
李幸磊分析："如果说武侠仙侠把特定读者聚到一起，那么随着女频文的兴起，'霸道总裁爱上我'逐渐成为一种固定模式下的稳定产出。这种套路在全球都受欢迎，就像《暮光之城》的成功一样。"
Li Xinglei analyzed: "If martial arts and fantasy novels gather specific readers together, then with the rise of female-oriented novels, 'the domineering CEO falls in love with me' has gradually become a stable output under a fixed model. This formula is popular worldwide, just like the success of 'Twilight'."
从网文到短剧：出海新趋势
From Web Novels to Short Dramas: New Trend in Going Global
2022年开始，多家海外网文平台转向短剧赛道。中文在线旗下的ReelShort一度在App Store娱乐类别中登顶，2023年全平台月总流水达600万美元。
Since 2022, many overseas web novel platforms have turned to the short drama track. ReelShort, owned by Chinese All, once topped the entertainment category in the App Store, with total monthly revenue reaching $6 million in 2023.
李幸磊认为："短剧可以看作网文的衍生品。国内由网文IP改编而来的爆款短剧层出不穷，其在海外也有不俗的成绩。"
Li Xinglei believes: "Short dramas can be seen as derivatives of web novels. Hit short dramas adapted from web novel IPs are emerging one after another in China, and they also have good performance overseas."
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